QYOU Media (TSXV: QYOU) has seen its influencer marketing group within the US book a series of new projects, including a contract for the major release of the latest game within the Resident Evil franchise. The bookings are part of an effort to expand the depth and breadth of clients within new consumer verticals.
The new projects will see the company “bring entertainment properties to life on TikTok,” with the company having established a TikTok channel for Resident Evil among other clients. Resident Evil is among one of the most popular gaming franchises, having seen total sales exceed $1.4 billion, while also being the best selling horror franchise within the gaming sector.
The move into providing influencer marketing for the gaming sector follows a strong rise in demand for gaming among millennials and Gen-Z consumers. The global video gaming market grew to $179.7 billion in 2020 with the advent of the pandemic, resulting in the market becoming larger than the global movie and North American sports industries combined.
“Our momentum continues in Q2 2021 with many new projects and partnerships and developing the first-ever TikTok channel for Resident Evil, undoubtedly one of the world’s most iconic franchises, is a real honor and a helluva lot of fun! We look forward to leveling up with a series of gaming partnerships that will rival our business success with motion picture studios.”
Glenn Ginsburg, President of the QYOU Media Influencer Marketing Group
QYOU Media last traded at $0.395 on the TSX Venture.
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