Shopify (TSX: SHOP) said merchants generated $14.6 billion in global sales over Black Friday to Cyber Monday, up 27% year over year, a record that implies roughly $11.50 billion last year on the same measure.
Demand breadth was framed through 81+ million customers buying from Shopify-powered brands across the weekend. Intensity peaked at 12:01 PM on Black Friday, when sales hit a record $5.1 million per minute.
Merchant-level outcomes included 15,800+ entrepreneurs making a first sale on Shopify, and 94,900+ merchants posting their highest-selling day ever on the platform.
Shopify also reported a 39% year-over-year increase in sales made via Shop Pay, and said 32% of orders used Shop Pay.
Cross-border orders represented 16% of all global orders. Shopper economics were summarized through average cart price at $114.70, or $112.29 on a constant-currency basis.
Geographically, Shopify listed top selling countries as the US, UK, Australia, Germany, and Canada, with top selling cities Los Angeles, New York, London, San Francisco, and Miami. Category mix skewed to higher-frequency discretionary buckets: Cosmetics, Clothing Tops and Pants, Activewear, and Fitness and Nutrition.
Shopify reported 2.2 trillion edge requests processed, with peak performance at 489 million edge requests per minute.
Shopify last traded at $209.11 on the TSX.
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