Tesla Cuts Prices in Europe as Rival Automakers Gain More Investor Attention

It appears that Tesla’s charm is beginning to wear off, as the EV trading buzz at Wall Street increasingly shifts towards legacy automakers GM and Ford.

According to a note published by Morgan Stanley, GM has been the recent subject of “broader investor interest,” especially from ESG and tech investors. In an interview with CNBC, analyst Adam Jonas said that GM has significant value in its partnerships, network, and data, especially in terms of its expansion into the EV space. According to him, GM’s stock price over the next 12 months will likely benefit from its strong entrance into the EV space, and will ultimately give Tesla a run for its money.

While GM basks in the ambiance of ESG and tech investor interest, Tesla has been sinking under a growing list of problems. The EV automaker has had to deal with a forced recall in China, a quality control nightmare at one of its Gigafactories, and an exploding Model 3 in Shanghai— just to name a few— in just the past several months. Simultaneously, Tesla has also been at battle with major European automakers like WV— who publicly announced via Twitter that the German automaker is coming to dethrone Tesla in the global electric vehicle market.

As a result, Tesla has been scrambling to maintain its top status, and has resorted to issuing a slew of price cuts in China, the US, and now Europe. With Tesla feeling increased competition from major European automakers like VW, Audi, and Mercedes, Musk was forced to make some price changes, starting in Germany. Here are what some of those changes look like, as revealed by Electrek:

According to Electrek, legacy automakers have been introducing new higher-volume electric models to the European market, due to the region’s strong emphasis on environmentally friendly regulations. Despite Tesla continuing to maintain its strong deliveries to the continent, its EV market share is beginning to show signs of erosion. Although the Model 3 price changes could very well be tied to a shift in foreign exchange rates, it is worth recalling that Tesla is currently in the midst of constructing a factory in Berlin, Germany— thus suggesting the race for market share is only beginning to heat up.

Information for this briefing was found via CNBC, Morgan Stanley, and Electrek. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

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