The Tinley Beverage Co (CSE: TNY) is significantly improving its distribution in California for both its branded and white-labelled products. The company this morning announced a partnership with Stem Holdings (CSE: STEM) that will see Stem make the firms products available across the state for home delivery.
The partnership between the two firms will see Stem’s home delivery platform integrated directly into the Tinley website, enabling consumers to order their product easily online. As many are aware, Stem offers a home delivery solution for 92% of California’s population within two hours following an order via its Budee platform.
The delivery tech will first be populated with Tinley’s flagship products, while offering the option of participating to its co-packing clients, such as Pabst Labs, Cannabis Quencher, SIP Elixirs, and others. The value-added service as a result will enable Tinley’s client base to improve their access to consumers statewide.
“Home delivery is booming and is an increasingly important part of our growth strategy as well as those of our third-party manufacturing clients. Cannabis beverage consumers are often new or casual cannabis users that may not frequently visit dispensaries. They purchase for home delivery across more consumer categories than ever before, so this collaboration can help bridge the gap for new and mainstream alcohol consumers to build cannabis-beverage consumption into their personal and social use occasions.”
Sven Stalley, General Manager of Tinley’s California
The companies also jointly announced this morning that they intend to collaborate further by creating beverage-specific online portals to improve outreach and engagement with canna-curious consumers. The portals are intend to employ targeted channel marketing and messaging to recruit new consumers, such as the 85% of Californian’s adult population that haven’t consumed cannabis in the past year as per a report by Civilized.
The Tinley Beverage Co last traded at $0.415 on the CSE, while Stem Holdings last traded at $0.50.
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FULL DISCLOSURE: Driven By Stem is a client of Canacom Group, the parent company of The Deep Dive. The company has been compensated to cover Driven By Stem on The Deep Dive, with The Deep Dive having full editorial control. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security.
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