Friday, September 12, 2025

Latest

UFC Announces Bud Light’s Return to the Octagon with Multiyear Deal, Social Media Users Try To Start A Boycott

The Ultimate Fighting Championship (UFC) has entered into a multiyear partnership with Anheuser-Busch, making Bud Light the “Official Beer Partner of UFC” once again. 

This collaboration is reported to be the most extensive sponsorship deal in the history of the UFC, though specific terms remain undisclosed. The multiyear contract will begin on January 1, 2024.

The announcement follows the recent merger of UFC and WWE under the parent company Endeavor, which gave rise to the publicly traded entity known as TKO (NYSE: TKO).

The reunion between UFC and Anheuser-Busch carries historical significance, their relationship goes back over a decade and a half. 

“Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together,” said UFC CEO Dana White in a statement

“There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for. I’m looking forward to all of the incredible things we will do in the years ahead.”

As part of this partnership, Bud Light will enjoy prominent visibility within the Octagon, extending to Dana White’s Contender Series. The Bud Light branding will also be featured prominently in broadcasts and across social media platforms.

Certain fans and social media commentators meanwhile are taking issue with the deal following negative press Bud Light received earlier this year.

The New York Post meanwhile in a report this morning stated that the UFC is facing calls for a boycott, referencing tweets made on twitter, referencing obscure accounts the statements came from.

“UFC BOYCOTT IS ON,” one user shared to X following the announcement, which will see Bud Light’s logo on fighting rinks and in marketing materials as of January.

“Time to double down on the #BoycottBudLight and now #BoycottUFC,” another posted, while yet another chimed in: “Dumb move.”

“Bud Light [and] Anheuser-Busch are marketing MORONS, to try this,” another furious user posted of the six-year deal. “It’s like picking at a scab, it’s going to leave a scar.”

The New York Post, UFC faces boycott calls after announcing tie-up with Bud Light reportedly worth $100M

Information for this story was found via UFC, ESPN, and the sources and companies mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

Avino Q2 Earnings: Steady As She Goes

MEG Energy: Cenovus Comes In With $7.9 BILLION Offer

Orla Mining Q2 Earnings: Musselwhite Changes Everything

Recommended

Northern Superior Expands Philibert With 350 Metre Step Out Testing 1.10 g/t Gold Over 25.5 Metres

Goliath Resources Hits 18.58 g/t Gold Over 5.00 Metres At Surebet

Related News

Anheuser-Busch InBev Trims US Staff Amid Controversial Bud Light Campaign

In the wake of declining Bud Light sales, Anheuser-Busch InBev (NYSE: BUD) has announced substantial...

Thursday, July 27, 2023, 03:00:00 PM

Trump Proposes ‘Migrant Fighting League’ at Evangelical Conference

Former President Donald Trump made controversial remarks about creating a sports league for migrants in...

Monday, June 24, 2024, 01:01:00 PM

With Bud Light Facing Boycott Fallout, Modelo Emerges as America’s Top Beer

Constellation Brands’ Modelo Especial has ousted AB InBev’s Bud Light from its top position in...

Thursday, June 15, 2023, 03:43:00 PM

Tilray To Acquire 8 Anheuser-Busch Beverage Brands For $85 Million

Tilray Brands (NASDAQ: TLRY) has revealed its engagement in a definitive agreement to acquire eight...

Tuesday, August 8, 2023, 09:21:24 AM

Bud Light Sees 17% Dip In Sales, Two Senior Execs Put On Leave Following Backlash

Bud Light sales have dropped 17% following the fierce anti-transgender backlash against the brand’s campaign...

Wednesday, April 26, 2023, 02:21:59 PM