Vegaste Technologies Corp (CSE: VEGA) announced last night after the bell that the company has entered into a partnership agreement with LA-based chef Gregg Drusinsky, a highly experienced chef in the area of plant-based meals as well as the plant-based lifestyle. Drusinsky will be tasked with creating a rotating menu of plant-based meals for delivery and distribution through Vegaste’s PlantX e-commerce platform.
The former chef of Sakara, whom is viewed as one of the leading plant-based meal companies in the US with estimated revenues in excess of US$17 million, Drusinsky offers a high degree of experience despite the niche nature of his role. Similar to his prior role, he’ll be tasked with creating a menu of custom plant-based meals for consumers across Canada, while also using his experience in the field to create social media content, develop pack-out instructions for consumers, and work on volume control for the orders.
Further, he’ll be working closely with UpMeals to source products for the meals that he designs. In this regard, Drusinsky will create the original menu for PlantX, while the entire team conducts taste tests of the various creations. Once approved, Drusinsky will work with UpMeals to recreate the meals for distribution across Canada via PlantX’s ecommerce platform, making healthy, plant-based meals that avoid processed foods available to all Canadians.
The latest partnership entered into by Vegaste and its PlantX platform is just one of the ways that the firm continues to push its vision of being a one-stop-shop for everything plant-based. The platform has quickly emerged as an industry leader within the plant-based category, while the company continues to secure partnerships across North America to further its vision. In addition to its current offerings of meals and indoor plant variteties, Vegaste is working towards securing product lines that include cosmetics, clothing, vitamins and its own water brand while remaining true to its focus of plant-based goods.
Vegaste Technologies last traded at $1.17 on the CSE.
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