X-odus: Paris Hilton Pulls Ads Out Less Than Two Months After Announcing Exclusive Partnership

11:11 Media, Paris Hilton’s entertainment company, has removed an advertising campaign on X, barely two months after announcing an exclusive partnership with the platform. The move, confirmed by 11:11 COO and president Bruce Gersh, follows growing concerns about owner Elon Musk’s antisemitism and the presence of pro-Nazi content on the platform, prompting a series of brands to suspend their ad spending.

This decision will likely weigh heaviest on X CEO, Linda Yaccarino, who recently celebrated the collab with Hilton. Yaccarino, a former longtime NBC ad executive, had characterized the partnership as a long-term, “official partnership,” aiming to serve as a launchpad for various initiatives in video, live commerce, Spaces, and more. The deal also included a revenue-sharing agreement.

Yaccarino, tasked with rebuilding advertiser trust despite the chaos and unpredictability since Musk’s takeover, hailed Hilton as the “queen of pop culture” and envisioned an exclusive new era on X. The abrupt withdrawal of 11:11 Media’s campaign casts uncertainty on the future of Hilton’s partnership with X. Although neither Hilton nor X has commented on the matter, indicating that the partnership might still be on.

Just as Yaccarino was feeling good about the future of the platform, bravely proclaiming that X should turn a profit by early next year, at least half a dozen brands have suspended their ad spending on X in the previous week due to concerns about pro-Nazi content and Musk’s endorsement of an antisemitic conspiracy theory on the platform. 

Related: Ad Execs Urge X CEO Linda Yaccarino to Step Down to Save Herself (from Elon Musk)

Major advertisers IBM, Disney, Paramount, Apple, and Warner Bros have all paused their ad spending, with IBM specifically halting its ads after Media Matters reported that its ads had appeared alongside pro-Nazi content on X. 

Musk responded to the allegations by filing a lawsuit against the progressive media watchdog. He accused Media Matters of conducting a “blatant smear campaign” against X, with the lawsuit arguing that Media Matters fabricated its report by continuously refreshing a biased feed. 


Information for this story was found via CNN, and the sources and companies mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

Silver @ $36 & We’re Still 200M Oz Short | Paul Andre Huet – Americas Gold and Silver

Gold’s Wild Bull Run: Are Markets About to Break? | Mike McGlone

First Majestic Silver: The Santa Elena Mine

Recommended

Goliath Resources Closes Out Funding Round With Total Gross Proceeds Of $27.1 Million

Silver47 Kickstarts 4,000 Metre Drill Campaign At Red Mountain Project

Related News

Bluesky: The New Twitter? | Exploring Jack Dorsey’s New Venture

Remember “Big Head” from the show “Silicon Valley”? You know, the lucky and lazy tech...

Saturday, May 13, 2023, 11:24:00 AM

The End Of Twitter? Musk Limits Daily Tweet Views

In what is potentially one of the oddest decisions yet by Elon Musk following his...

Saturday, July 1, 2023, 02:09:00 PM

IBM Halts X Advertising After Ads Appeared Alongside Pro-Hitler Content

IBM (NYSE: IBM) has swiftly halted all advertising on Elon Musk-owned X following a report...

Friday, November 17, 2023, 11:53:00 AM

Tesla Taking A Hit As Elon Musk Focuses On Twitter

Tesla stock has dropped 28% since October 27, when CEO Elon Musk purchased and took...

Wednesday, December 14, 2022, 02:00:00 PM

Twitter Begins Ad Revenue Sharing with Creators, Showing Payouts As High As Over $100K

Popular creators on Twitter will soon receive their long-awaited payouts as part of the platform’s...

Friday, July 14, 2023, 10:29:00 AM