Zellers is definitely back, and the restaurants are, too, just with wheels this time.
Parent company Hudson’s Bay Co (HBC) on Friday announced that Zellers will be rolling out a fleet of food trucks to welcome customers at the first locations opening in the spring. The trucks, which will serve as a pop-up version of the Zellers Family Restaurant, will be at the locations for a series of days to serve shoppers their favorite food items from the restaurant menu.
When it comes to the menu, though, Zellers isn’t going all in yet. The retailer has launched a poll on its Instagram account where customers can vote for their favorites from a list of 9 original items + 1 new veggie option. After a week, the top 5 items will make it to the final menu.
And if customers miss Zellers restaurant enough, the food trucks will go on a cross-country tour, where more of its customers can relive their favorite Zellers Family Restaurant memories.
HBC appears to be taking a low and slow approach to the revival of the Zellers brand. The once-popular discount retailer had, at its peak, about 350 locations across Canada in the 1990s, before it was sold to Target Corp in 2011 following steep competition with big box stores like Walmart. The brand, save for some liquidation outlets that remained open until 2020, was basically wiped out in 2013.
In this revived form, Zellers is starting out with 10,000-square-foot stores within Hudson’s Bay department stores as well its own e-Commerce site, Zellers.ca.
Information for this story was found via HBC. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.
