Else Nutrition (TSXV: BABY) this morning updated the current status of its North American launch of its plant-based toddler nutrition product. The company has currently engaged with additional brokers as it looks to speed up the distribution of its new product across the North American market, with the company currently placing a heavy emphasis on getting its products on store shelves.
The additional brokers have been engaged to bring the product to shelves of both natural food retailers, as well as that of regional grocers. The company now has brokers covering the entire US West Coast, the mid-atlantic region, and the north east, along with the states of Arizona and Nevada.
Further, the company has now begun engaging specialized brokers as they look to get into larger chains, with one broker in particular focused on an unnamed-retailer with roughly a thousand stores across the US.
Else Nutrition evidently has also closely managed its inventory, with a second production run now being conducted. The run was rather unspecific in size, with the company indicating that its “300% larger” than the first run. Setup and order automation processes have also now been completed, thanks in part to a third party logistics firm, which will support online sales of the product which have already begun.
It is believed that products are not currently available on store shelves.
Else Nutrition last traded at $2.18 on the TSX Venture.
Information for this briefing was found via Sedar and Else Nutrition. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.
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