Enthusiast Gaming (TSX: EGLX) has entered into an integrated partnership arrangement with that of TikTok, the short-form mobile video platform. The arrangement was announced this morning with very few details provided.
What is known about the arrangement is that a handful of “partnership activations” are to occur, which will include product and logo placement as well as promotional activity with influencers from Luminosity Gaming on social media. Also to be conducted is the production of “high-impact, co-branded rich media,” with such media to include teasers and promo video content that will be broadcast on Luminosity’s social media channels and media properties.
In short, the company has indicated that the agreement will see TikTok utilize Enthusiast’s platform of video game and esports communities to drive adoption and integration between TikTok and the gaming industry. Further details of the arrangement however were not provided.
Financial details of the transaction were also not provided.
Enthusiast Gaming last traded at $9.35 on the TSX.
Information for this briefing was found via Sedar and Enthusiast Gaming. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.
