Tuesday, October 7, 2025

Fire & Flower And Subsidiary Hifyre Looks To Acquire PotGuide For US$8.5 Million

Fire & Flower Holdings Corp. (TSX: FAF) and its wholly-owned subsidiary Hifyre Inc. announced today the proposed acquisition of PGED Corp., the operator of PotGuide.com. This announcement comes in less than a month after the cannabis firm shared the $7.5 million purchase agreement to acquire another online cannabis platform Wikileaf Technologies Inc. (CSE: WIKI).

The total consideration for the purchase is reported to be US$8.5 million payable in US$4.0 million cash and 5,978,050 Fire & Flower common shares. The transaction is expected to provide Hifyre with a U.S. base for technology and operations.

“Now that we are strategically acquiring two of the most visited cannabis online websites, PotGuide and Wikileaf, we have established Fire & Flower and Hifyre as leading global players in digital cannabis traffic and believe we can offer even greater value to these high-demand properties,” said Fire & Flower CEO Trevor Fencott.

The move is still part of the firm’s digital strategy to create white-labelled online dispensaries and convert the traffic into cannabis and accessory purchases. Both PotGuide and Wikileaf bring an existing customer base of approximately 225,000 cannabis consumers.

The transaction is expected to close during the company’s third fiscal quarter, subject to customary closing conditions and regulatory approvals.

Earlier this month, the cannabis operator made its official entry into the US cannabis market with its first-ever branded store in California.

Fire & Flower Holdings last traded at $0.90 on the TSX.


Information for this briefing was found via Sedar and the companies mentioned. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

Fortune Bay: The Potential Billion Dollar Project

Japan Gold Enters New Chapter as Barrick Alliance Concludes – John Proust

Barrick Mining’s “Company Defining [Gold] Discovery”

Recommended

Nord Precious Metals Produces High Grade Silver Concentrate From Tailings

ESGold Secures $9 Million In Non-Dilutive Funding From Ocean Partners

Related News

Fire & Flower Posts $45.4 Million In Revenue, $2.0 Million Net Loss In Fiscal Q3 2021

Fire & Flower Holdings Corp. (TSX: FAF) released today its financial results for the fiscal...

Tuesday, December 14, 2021, 12:40:00 PM

Alimentation Couche-Tard to Invest Up To C$380 Million in Fire and Flower Holdings

Alimentation Couche-Tard (TSX: ATD.A ATD.B) and Fire and Flower Holdings Corp (TSXV: FAF) announced this...

Wednesday, July 24, 2019, 11:58:38 AM

Fire & Flower Reports Q3 Revenues of $13.7 Million, Net Income of $10.2 Million

Fire and Flower Holdings (TSX: FAF) released its third quarter financials for the thirteen weeks...

Tuesday, December 17, 2019, 09:01:32 AM

The Valens Company Announces White Label Agreement To Produce Fire & Flower’s CBD Line

The Valens Company Inc. (TSX: VLNS) announced today a white label partnership entered into with...

Thursday, September 9, 2021, 08:29:45 AM

Alimentation Exercises $10.3 Million Warrants In Fire & Flower

Fire & Flower (TSX: FAF) has seen a recent infusion of cash come into the...

Friday, September 18, 2020, 04:35:24 PM