GM’s Cruise Slashes Jobs in Pivot from Robotaxi Business

Cruise will eliminate about half its workforce as the General Motors (NYSE: GM) subsidiary abandons its robotaxi ambitions to focus on personal autonomous vehicles, company officials said Tuesday.

The cuts affect approximately 1,150 employees at Cruise, which GM acquired in 2016 and supported with more than $10 billion before suspending funding in December.

“With our move away from the ride-hail business and toward providing autonomous vehicles to customers alongside GM, our staffing and resource needs have dramatically changed,” Cruise President and Chief Administrative Officer Craig Glidden told employees in an internal message.

Selkirk Copper Mines — sponsored Sponsored · Selkirk Copper Mines

The restructuring triggers a leadership exodus, including Chief Executive Marc Whitten, Chief Human Resources Officer Nilka Thomas, Chief Safety Officer Steve Kenner, and Chief Government Affairs Officer Rob Grant. Chief Technology Officer Mo Elshenawy will remain through April to assist with the transition.

Engineers will comprise 88% of the remaining workforce as Cruise integrates more closely with its parent company. Departing employees will receive 60 days’ notice and at least eight weeks of severance.

The downsizing follows Cruise’s October decision to halt its autonomous taxi service after a vehicle dragged a pedestrian 20 feet in San Francisco. An independent investigation later found the company had not been transparent with regulators about the incident.

The probe, released in January, pointed to deeper problems at Cruise, describing a culture that enabled poor oversight and misleading communications. The setbacks derailed a company that had competed directly with Alphabet’s (Nasdaq: GOOG) Waymo for leadership in autonomous driving technology.

GM has now made Cruise a wholly owned unit focused on developing self-driving technology for personal vehicles rather than ride-hailing services.


Information for this story was found via the sources and companies mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

Red Cloud Fall Mining Showcase 2026 | Day 2

More Gold Without a Bigger Upfront Bill? | Keith Boyle – New Found Gold

The Red Cloud Fall Mining Showcase 2026 | Day 1

Recommended

First Majestic Lifts Q3 Revenue 38% to US$394.1 Million on Higher Silver Prices

Meghan Markle’s Half-Brother Submitted Evidence Against Their Father, But Now Faces Philippine Police Scrutiny

Related News

CNN Plans Major Job Cuts, Digital Expansion

CNN will cut hundreds of jobs on Thursday as part of a strategic shift toward...

Thursday, January 23, 2025, 12:04:00 PM

Baidu USA Receives Driverless Vehicle Permit from California DMV

The race for electric and autonomous vehicles appears to really be heating up, especially in...

Monday, February 1, 2021, 11:47:00 AM

Nikola Shares Tumble Over 20% After GM Abandons Equity Stake, Badger Pickup Truck Lineup

Following what initially seemed like a deal that would lead to a fruitful partnership between...

Monday, November 30, 2020, 12:03:00 PM

GM to Invest $800 Million Towards Commercial EV Factory in Ontario

GM recently unveiled a new wholly-owned business called BrightDrop, which will provide electric first-to-last mile...

Tuesday, January 19, 2021, 10:32:00 AM

Waymo Expands 24/7 Driverless Service In Phoenix

Alphabet Inc’s (Nasdaq: GOOGL) self-driving platform Waymo recently began offering its driverless service to the...

Monday, December 26, 2022, 11:29:00 AM