InsuraGuest Technologies (TSXV: ISGI) has bolstered its management team. The company this morning announced the appointment of tech and hospitality industry veteran Reed Wright to the role of President for the firm.
Equipped with a BA in Communications and Business from Brigham Young University, Wright is an industry veteran within both the tech and hospitality sectors. Wright originally co-founded AXIS41, a digital marketing firm with household names such as Adobe, BMW USA, Steamboat Resort Properties and American Red Cross among its clientele, before it was acquired by Dentsu International in 2016.
Once acquired by Dentsu, Wright ascended to the role of SVP Marketing Technologies and Innovations, eventually creating the lead generation team that focused on tech integrations.
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Perhaps most significantly for InsuraGuest, Wright’s marketing firm, Axis41, was heavily centered on the hospitality industry. Clientele in the field included Sun Valley Resorts, Grand America Resorts & Hotels, and Deer Valley Resort among other names, where he formed relationships that will likely prove heavily beneficial to InsuraGuest as they work to build their own clientele list.
“When I first learned about InsuraGuest back in early 2020, I immediately loved the idea of revolutionizing how hospitality and guest insurance and other digitally delivered products gives direct access to consumers using its proprietary digital platforms. The Company seamlessly delivers its Insurtec products to simplify and expedite delivery to hospitality properties and guests who need short term insurance for lodging and events. I wanted to be a part of InsuraGuest as they transform the digital insurance market through Insurtec solutions, so when I was offered to join as President, I jumped at the chance.”
Reed Wright
InsuraGuest Technologies last traded at $0.32 on the TSX Venture.
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