With 2020 drawing to a close, Plant & Co (CSE: VEGN) this morning provided the market with its sales strategy for that of Amazon for 2021. The company has elected to make a strategic shift with its sales process on the ecommerce giant, with the company now moving to what is referred to as Seller Central, while also including Fulfilled By Amazon in new markets to expand distribution.
The strategic move will enable the company to grow its existing cereal sales under the Holy Crap banner within Canada, while also enabling the expansion of distribution to the health and wellness market in the United States. The company has already grown its sales within Canada by 120% in the second half of 2020, and the changes are expected to drive further growth within this segment.
The move to Seller Central will enable the company to reportedly have a higher degree of control over sales on the retail platform, with the program enabling the firm to enter the Fulfillment by Amazon program, also known as FBA. FBA essentially means that distribution is handled by the retail giant, enabling the company to expand to regions not easily served by the existing distribution network that is in place.
Currently, four different products, or SKU’s, are sold by the company on Amazon.ca, with products consisting of single pouches of product. The strategic moves announced by the company will enable an expansion on current product offerings, including the offering sizes of each product. The company also intends to focus on customer trials as well as increasing consumer loyalty.
Plant & Co last traded at $0.62 on the CSE.
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