PowerBand Launches Campaign To Deliver Platform To Millions Of American Consumers

Monday, May 4, 2020, 09:05:04 AM

PowerBand Solutions (TSXV: PBX) this morning announced that it is launching a digital advertising campaign for its virtual automotive transaction platform to consumers and dealers across the US. The company has engaged Source Digital to utilize its tech to deliver the PowerBand platform to consumers via first of its kind video content.

The campaign is to be the first of its kind, in that the campaign will utilize Source’s unique patented tech in immersive commerce. Video content on the internet and digital media platforms will enable consumers to buy, sell, lease, auction and finance vehicles from any location within the US, including directly within the video content itself.

The campaign will see PowerBand’s cloud-based transaction platform delivered into the hands of millions of automotive consumers and dealers, making the platform as easy and accessible to use as that of Amazon or eBay.

"PowerBand is at the forefront of the new retail reality in the automotive sector, where consumers are demanding virtual tools to acquire and sell vehicles, from any location they choose, at any time. Source will bring PowerBand’s virtual transaction platform to the millions of people who need it. With PowerBand, you can use your smart phone or laptop to buy, sell, lease, trade or finance a vehicle, often in seconds. We believe it’s important to get PowerBand’s transaction platform into the hands of both dealers and consumers, to help them in this current economic crisis and navigate the new reality, in which consumers and dealers must be more digitally connected."
Kelly Jennings, PowerBand CEO

The campaign conducted by Source Digital will see Powerband’s video content inserted into Source’s notable media-platform networks that include household names such MotorTrend, NBC Universal, LiveNation, in addition to content from influencers across the auto rating, pro sports, and music industries. The company has worked with numerous Fortune 500 and startup firms in the past to place brands and products in front of digital audiences across North America as well as globally.