Saturday, September 13, 2025

Putting The X On Twitter: Can Elon Musk Finally Have ‘The Everything App’?

In a series of tweets starting late on Saturday, Elon Musk, the owner of Twitter, revealed his plans to change the platform’s logo from the iconic blue bird to a simple “X.” This move comes almost 10 months since he said that his $44 billion acquisition of Twitter is the “accelerant to creating X, the everything app.”

The informal announcement started with a tweet that signaled the impending transformation, where he said “and soon we shall bid adieu to the twitter brand and, gradually, all the birds.” And as with many of Musk’s Twitter/X-related decisions, he expressed a desire to implement changes immediately. He announced in the morning X.com will now redirect to Twitter.com and that the interim logo will go live later in the day.

But even before this, Musk’s display photo, as well as the Twitter page’s, had been changed to the logo that entrepreneur Sawyer Merrit offered to Musk on Saturday night, which Musk said will “later be refined.”

The billionaire also reportedly sent an email to Twitter employees, informing them of the forthcoming transformation to “X.” 

The changes are mostly about the branding at this point, as Twitter’s business had already been renamed X Corp back in April.

Musk has had a fixation with “X” for some time. X.com was an online bank Musk had co-funded with Harris Fricker, Christopher Payne, and Ed Ho in 1999. Its name was changed to Paypal after it merged with competitor Confinity Inc in 2000. Two years after, the service, along with the X.com domain, was acquired by eBay, but Musk was able to buy back the domain from Paypal  — for its “sentimental value” — in 2017.

X also features in SpaceX and Tesla SUV names, anchors X.Ai, and it is the nickname of his first child with Canadian musician Claire Boucher, a.k.a. Grimes.

XE.com

Nonetheless, Steven Dengler, co-founder of XE.com, called out the new logo and branding for its similarities to his 1993-founded brand. He shared XE.com’s logo from 1993 to 2007, and it does look quite familiar.

Dengler also had this to say to Musk, the world’s wealthiest person:

X marks the spot

Twitter CEO Linda Yaccarino later posted the plans for X, on its way to becoming Musk’s ambitious “everything app.” She that more than being the global town square, the platform will become “the future state of unlimited interactivity.”

If that’s the plan, then there’s still a long way to go though between Twitter and X, and the change in branding is all still just buzz. The change also comes shortly after Musk, the greatest stock promoter of all time (see here, and here, and here), shared that Twitter is still in the red after losing about half of its advertisers since the acquisition. 

In June, mutual funds firm Fidelity Investments, which owns shares in Twitter now X Corp, estimated the value of the company to be around $15 billion, just a third of what Musk paid for it in October.

Musk and the platform are also been facing a number of legal woes from former employees and vendors over claims of non-payment. Meta (Nasdaq: META) also recently successfully launched Threads, its response to Twitter. It boasts of having 100 million users within five days from launch. Around the same time, both Musk and Yaccarino downplayed the platform’s dip in numbers.

Meanwhile, people on Twitter are thinking ahead.


Information for this story was found via Twitter, The Verge, CNN, the Associated Press, and the sources and companies mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

Soma Gold Q2 Earnings: Production Drops Amid Growth Effort

Guanajuato Q2 Earnings: Things Are Going Backwards

Electric Metals: The Sole US Domestic Source Of A Critical Mineral?

Recommended

Northern Superior Expands Philibert With 350 Metre Step Out Testing 1.10 g/t Gold Over 25.5 Metres

Goliath Resources Hits 18.58 g/t Gold Over 5.00 Metres At Surebet

Related News

Elon Musk vs. Anthony Fauci: Twitter CEO Teases New Release of ‘Fauci Files’

Elon Musk is not shy about expressing his discontent with the face of the US...

Monday, January 2, 2023, 01:47:00 PM

Elon Musk Sends His Starlink To Fix FAA After Trump’s Massive Layoffs

Elon Musk has offered his SpaceX Starlink satellite internet technology to the Federal Aviation Administration,...

Saturday, March 1, 2025, 07:38:00 AM

FDA Gives Elon Musk’s Neuralink Approval To Test On Human Brains While Animal Harm Reports Still Loom

Elon Musk’s brain-implant firm Neuralink announced that the Food and Drug Administration (FDA) has approved...

Friday, May 26, 2023, 08:14:34 AM

Donald Trump Fires Back, Says He Could’ve Asked Elon Musk To Drop To His Knees And Beg

And so the Donald Trump-Elon Musk social media melodrama continues.  In a not-so-surprising turn of...

Wednesday, July 13, 2022, 10:58:00 AM

Hacked: Peter Schiff Still Can’t Get His Twitter Account Back

If you were wondering why Peter Schiff, who notoriously dislikes crypto, was promoting a new...

Tuesday, June 6, 2023, 11:44:00 AM