It appears they’ve done it again. QYOU Media (TSXV: QYOU) has seen its flagship channel, The Q India, achieve yet another new record rating as per the Broadcast Audience Research Council, whom is known as the Nielsen of India.
The company has seen its gross rating point level achieve a rating of 53 GRP for week 21 of 2021, another record for the company after spending seven weeks in the mid-to-high 40’s range. The drive higher was supported by 94.65 million viewer impressions that saw an average time spent viewing of 104.56 minutes per session. Furthermore, viewership has reportedly increased across nearly all parts of the day.
With the climb higher, the firms eight week average GRP rating sits at 46.23 as it moves steadily closer to the top mass market channels operated by global household names such as Viacom and Sony. This achievement is being met despite the company having a notably lower level of distribution in comparison.
“Perhaps the most amazing part of this is that we have yet to launch many of our new programs and series and in addition, there has been little to no marketing of the channel to date. This is happening organically and via the virtuous loop we all believed in where our creators and their social presence is building our brand directly with our viewers. We are not resting on these results and expect to continue to build distribution, programming and marketing efforts to push The Q to higher and higher levels.”
Curt Marvis, CEO of QYOU Media
QYOU Media last traded at $0.375 on the TSX Venture.
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