QYOU Media (TSXV: QYOU) continues to impress with viewership numbers. The company this morning reported its latest Broadcast Audience Research Council, or BARC, ratings, for its flagship The Q India channel, with the firm registering its highest ever figure – 4.4 gross rating points.
The company continues to show significant growth, with Week 41 of 2020 having reported a score of 1.6, compared to Week 5 of 2021 now reporting a score many multiples of that at 4.4. Weekly impressions have now grown to 25.3 million as the firm continues to take viewership from peers such as Disney and MTV, while its average viewing time now sits at 69 minutes, nearly double that of some of its peers.
Notably, these impressive results when compared to peers is despite having less than 50% the total distribution footprint of other youth-focused channels within India. As a result, on a per household basis the channel posts the strongest results in the country, with distribution expected to continue to grow in 2021.
The company also announced this morning that its viewership on Chingara, which is effectively the TikTok of India, is expected to cross 100 million views this weekend, while its subscriber base has expanded to over 180,000 users. Explosive growth has been seen on this platform, with the last month seeing the addition of 70,000 subscribers whom collectively viewed the firms content 55 million times.
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Notably, social media platforms such as Chingari, mobile and digital platforms, and over-the-top channels (think Roku), are not included in the firms BARC ratings. The company currently has distribution to over 660 million individuals via 50 million television homes, as well as 380 million OTT users via numerous platforms, and 230 million users via mobile and digital platforms.
QYOU Media last traded at $0.45 on the TSX Venture.
FULL DISCLOSURE: QYOU Media is a client of Canacom Group, the parent company of The Deep Dive. The author has been compensated to cover QYOU Media on The Deep Dive, with The Deep Dive having full editorial control. Additionally, the author personally holds shares of the company. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security.
