Qyou Media (TSXV: QYOU) is focusing its efforts on under represented consumers in India. The company this morning announced the launch of a new marketing platform that will enable brands to access consumers in what is classified as Tier 2 and Tier 3 cities within India.
Branded as BharatBox, the platform will focus on reaching consumers across television, digital platforms, and social media for brands. Content on the platform will focus on highlighting “non-metro” creators from the region, while combining the distribution of The Q India with that of the firms new influencer marketing platform, ChtrBox.
The platform is focusing on what has been deemed the next wave of economic growth in India. Tier 2 and 3 cities, which consist of cities with populations under one million, are expected to be the largest driver of growth in the country for the next decade in terms of both retail and e-commerce., while featuring much of the middle class of India. The population segment is expected to reach 583 million people by 2025, double the current population of the USA.
BharatBox itself is to focus on a number of key items, including television advertisements, influencer-generated social media content, branded content, interactivity and surveys, and finally, e-commerce.
“With the power of social media and social commerce growing exponentially, we have seen tremendous success for our brand partners when we have taken their messaging deeper into India with creators. This marks the beginning of the many ways that we believe we will both lead the market and capture the hearts and minds of what may just be the world’s largest new market for commerce and purchasing power…Tier 2 & Tier 3 India.”
Pranay Swaraup, CEO of ChtrBox
QYOU Media last traded at $0.28 on the TSX Venture.
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