QYOU Media (TSXV: QYOU) is expanding its content offerings significantly this month. In addition to launching Q Marathi, focused on a vernacular language group in the country, the firm this morning announced it will be launching a third channel this month, Q Kahaniyan.
The latest channel to be announced, which will launch on January 26 on smart TV and mobile app platforms, Q Kahaniyan will focus on a slightly different client base. The channel will remain focused on those in the 15-35 year old category, however the channel is to focus exclusively on animated content.
Referred to as unique alternative animated series, the channel was born out of strong demand from such content on the firms flagship The Q India channel. The firm has seen its SNAP India channel for Q Kahaniya grow to a half million followers in under a years time, resulting in the drive for the addition of this third channel.
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The animated content is geared to the older audience, rather than childrens animation, and as a result is different in style and tone. The channel will be the first such type of adult-geared animation-focused offering in the country that is played on a 24/7 basis.
“We have experienced tremendous success with our unique alternative animation content both on broadcast and digital platforms. We have expressed our commitment to be a leader in India in the smart TV and emerging content business now known as FAST…Free Ad Supported TV. With the addition of The Q Kahaniyan as a one of a kind third channel, we can now begin to form a block of Q channels across smart TV’s with the goal of adding more in the future,” commented QYOU CEO Curt Marvis on the announcement.
QYOU Media last traded at $0.195 on the TSX Venture.
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