QYOU Media (TSXV: QYOU) this morning announced that it has achieved a significant milestone. Its flagship channel, The Q India, has now seen distribution increase to over 100 million TV homes within India.
The achievement follows the launching of the channel on both DD Free Dish and Dish TV this month, enabling the company to hit its target goal of 100 million TV homes. The launch on these two platforms increases the firms distribution by an additional 50 million TV households, directly challenging leading youth oriented television channels and brands within the country.
The arrangement with Dish TV had not previously been disclosed by the company. Originally founded in 2003, Dish TV has grown to become a leading cable and satellite distribution platform within the country with over 23 million subscribers.
“2021 continues to be a year where The Q India is accelerating the depth and breadth of our foundation for becoming a mainstream brand and media company in India. We have stated our goal of being a leading youth brand in India and distribution agreements like these are a key to making that happen. In addition, these are critically important building blocks as we pursue growing ratings and the ensuing revenue that will occur.”
Sunder Aaron, Co-Founder of QYOU Media India
QYOU Media last traded at $0.28 on the TSX Venture.
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