With great distribution comes strong advertiser interest. At least, that’s what QYOU Media (TSXV: QYOU) appears to be experiencing following last weeks news that it has seen its ratings explode to 46.3 GRP, making the firms flagship channel the leading and fastest growing youth-focused channel in all of India.
The company this morning announced that it has experienced a “significant surge” in advertising interest following the ratings growth demonstrated last week by the firms The Q India television channel. Most notably, one of the newest advertisers on the firms platform is none other than PepsiCo and several of its beverage brands.
The advertising campaign will see Pepsi, Mountain Dew, Slice, and Tropicana place advertisements on The Q, marking the inaugural campaign from the globally recognized brand. Financial details of the transaction were not released.
“Our recent ratings surge has brought forward negotiations with A list brands throughout India. Pepsi is a leading and established worldwide brand and represents the kind of company we will work hard to build a long and established relationship with. We are confident this is only the beginning of a trend for us that ultimately can touch our digital, mobile and influencer driven businesses as well.”
Curt Marvis, CEO of QYOU Media
QYOU Media last traded at $0.35 on the TSX Venture.
FULL DISCLOSURE: QYOU Media is a client of Canacom Group, the parent company of The Deep Dive. The author has been compensated to cover QYOU Media on The Deep Dive, with The Deep Dive having full editorial control. Additionally, the author personally holds shares of the company. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security.
