Saturday, August 23, 2025

QYOU Media Sees Ratings Spike 64% Week Over Week

Ratings have spiked for QYOU Media’s (TSXV: QYOU) flagship channel, The Q India. The company reported this morning that its television channel has seen its rating rise 64% on a week over week basis, as measured in gross rating points by the Broadcast Audience Research Council, India’s equivalent of the Nielsen Rating service.

The increase in rating is based on actual viewer impressions delivered, in combination with time spent viewing. Notably, The Q India has seen an increase of 20% in time spent viewing, with the average time rising to 42 minutes per session, up from 35 minutes. Further, the company has seen significant improvement across three key ratings, including the following.

  • Gross Rating Points, which has climbed from a 1.00 rating in Week 37, to that of a 1.64 rating in Week 41
  • Impressions, or the number of times content has bee viewed, has grown from 5.8 million in Week 37 to 9.5 million in Week 41
  • Cumulative Reach, which has risen to 6.8 million in Week 41, up from 5.0 million in Week 37

It should also be noted that ratings are based on television distribution only, and does not factor in the massive success The Q has seen on Snap India, or its recent addition to Amazon Fire TV, which all add additional viewership to The Q’s viewership figures.

Despite becoming a Broadcast Audience Research Council (BARC) rated channel just in the second quarter of 2020, the channel has seen massive success since this event. This latest increase in rating has moved it well past the ratings of household-name brands, including HBO, WB, Star Movies, SonyPix and more.

Growth is said to be driven by new hit programs that have recently launched on the channel, along with the company utilizing big data to mine viewership trends. This data enables the company to deliver more effective programming.

QYOU Media last traded at $0.065 on the TSX Venture.


FULL DISCLOSURE: QYOU Media is a client of Canacom Group, the parent company of The Deep Dive. The author has been compensated to cover QYOU Media on The Deep Dive, with The Deep Dive having full editorial control. Additionally, the author personally holds shares of the company. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security.

Video Articles

A Medical Breakthrough the Market Overlooked | David Elsley – Cardiol Therapeutics

Why Grade Beats Size in Silver Mining | Frank Basa – Nord Precious Metals

Are Investors Missing the Start of the Next Commodity Supercycle? | Morgan Lekstrom – NexMetals

Recommended

Emerita Resources Expands El Cura Drill Program By 10,000 Metres As Deposit Remains Open For Expansion

ESGold Signs MOU For Tailings Project In Colombia With Grades Up To 42 g/t Gold, 280 g/t Silver

Related News

QYOU Media’s Flagship Channel Launches On Amazon Fire TV

QYOU Media (TSXV: QYOU) this morning announced that it has hit a significant milestone, with...

Friday, October 16, 2020, 09:05:48 AM

QYOU Media Posts Q4 Revenues Of $2.6 Million

QYOU Media (TSXV: QYOU) last night reported its fourth quarter financial results, posting an astounding...

Friday, October 29, 2021, 09:11:47 AM

Still No India-US Deal As Trump Tariffs Loom

Indian negotiators flew home Saturday after a fifth round of talks in Washington, but the...

Tuesday, July 22, 2025, 10:14:00 AM

India Accelerates Nuclear Power Expansion to Meet Climate Goals

India’s power ministry has outlined an aggressive plan to increase nuclear energy capacity more than...

Wednesday, April 30, 2025, 04:33:00 PM

Trump Penalizes India With 25% Tariff For Buying Russian Oil

President Donald Trump will slap a 25% tariff on every Indian good entering the US...

Thursday, July 31, 2025, 12:51:00 PM