QYOU Media (TSXV: QYOU) this morning announced that it has hit a significant milestone, with its flagship brand The Q India set to be launched on Amazon Inc’s (NASDAQ: AMZN) Fire TV platform in India. The launch marks the first entrance into the connected TV and device marketplace for Q India.
Amazon Fire TV is a regarded as a leader of the connected TV and device market within India, with the firm recently announcing new product enhancing that include support of HD streaming. The latest development for the platform, which has been in India since 2017, includes a new live TV streaming feature for devices located in the country.
The Q India will be featured on Fire TV via a linear channel (i.e. traditional TV), with QYOU monetizing the opportunity via advertising revenue. The channel will also be featured via video on demand (VOD) streaming, enabling consumers to consume the content they want, when they want.
“The connected TV and device market in the US has exploded with the success of products from Amazon, Roku, Google, Apple and the major TV manufacturers themselves. Amazon has made it clear through their investment of billions of dollars that India is a huge priority and their expansion of Fire TV there exemplifies how important this market is for them. We view our launch with Amazon on the Fire TV platform as another forward thinking move to reach our Young India audience wherever they may choose to access The Q India with a brand partner that shares our enthusiasm for spectacular growth in India in the years ahead.”Curt Marvis, Co-Founder and CEO
The Q India is QYOU Media’s flagship content platform, with the linear channel delivering advertiser supported Hindi language content as well as video on demand content. It focuses on providing digital programming from social media stars and leading content creators, targeting a young Indian audience. The platform currently has a library of over 800 programs, and an audience reach of over 610 million people.
QYOU Media last traded at $0.065 on the TSX Venture.
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