Distribution keeps improving for QYOU Media’s (TSXV: QYOU) flagship television channel in India, The Q India. The firm this morning announced that it has launched its linear network on not one, but two major cable systems in key Hindi speaking markets.
The channel has now been launched on both DEN Networks and Hathway Digital Cable systems, both of which are majority owned by Reliance Industries. The former currently has an audience of roughly 13 million households across 200 cities, while the latter has distribution to 7.2 million subscribers across 350 major cities and towns.
While not stated directly by the company, the expanded distribution is likely to improve the firms BARC rating, the India equivalent of the North American Nielsen Ratings. Improved BARC ratings, among other items, has lead to the company recently increasing its second quarter guidance to $2.6 million in revenues as a result of the impact climbing ratings have on ad sales.
“The team continues to execute with programming as evidenced by our exceptional ratings over the last three months. We have achieved these results without yet having a full complement of distribution partners that puts us on equal footing in terms of homes reached with many of the larger Hindi General Entertainment channels we are now grouped with.”Curt Marvis, CEO
QYOU Media last traded at $0.34 on the TSX Venture.
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