QYOU Media Targets Global Indian Population With Latest Channel Distribution Deal
QYOU Media (TSXV: QYOU) is going global. The firm this morning revealed it has again expanded the distribution of its flagship channel, The Q India, as well as its recently launched Marathi-language channel, The Q Marathi.
The expanded distribution however is different from prior distribution deals, in that the latest arrangement is focused on the global population of Hindi and Marathi speaking youth, and the India diaspora in general. The company has entered into an arrangement with toober, a live TV app that offers popular channels in over 20 languages globally.
The toober app is currently available on a number of different platforms. In Canada, the app can be accessed via Apple TV, Shaw, Rogers and Videotron, with Roku and Android apps also said to be releasing soon. The app looks to provide global television channels to its subscribers via a single fee, enabling viewers to watch television from various global regions. For QYOU, it means that the India diaspora can now view their content anywhere that they have access to toober.
“India has the largest diaspora population in the world with over 18 million people living outside of their homeland. It has been on our roadmap to initiate a stronger move towards distributing our growing list of Indian channels to this audience who we know clamor for popular channels in the local language. With the increasing popularity and depth of our channel offerings, it made a great deal of sense to get started with this effort in Canada alongside our longtime friends at toober. We are thrilled to get both of our channels launched on their platform in Q2 2022,” commented Curt Marvis, CEO of Qyou Media, on the development.
Qyou Media last traded at $0.225 on the TSX Venture.
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