Swarmio Media (CSE: SWRM) continues to build on its relationship with the largest telecom provider in the Philippines. The firm this morning revealed that in an arrangement with Globe Telecom and in partnership with Tencent Games, the company has launched an event focused on PUBG Mobile.
The event is being undertaken as a means of driving subscriber growth for Globe Gamer Grounds, which is the whitelabeled Ember platform developed by Swarmio. The event will enable consumers to win points that can be redeemed for in-game currencies, Steam gift cards, and other prizes.
With over 1.0 million monthly active users, the promotion is expected to drive the 85 million Globe customers to sign up for Globe Gamer Grounds. PUBG, which was developed by Level Infinite, a subsidiary of Tencent Games, is among the most popular games globally, with over 30 million daily active users and over 700 million downloads this year. In-app purchases last year contributed significantly to the game generating over $2.0 billion in revenue in 2021.
“This is a very exciting time for Swarmio, as it marks the beginning of what we hope will be many strategic partnerships with game publishers, developers and distributors. Through our Ember platform, game developers and publishers are also able to access large yet underbanked populations of gamers that have proved challenging to monetize in the past, due to a lack of payment options,” commented Timothy Thornton, Director of Growth for Swarmio Media.
Revenues generated on the Globe Gamer Grounds platform are currently split between Globe, Swarmio, and TM Wholesale under a revenue-sharing agreement put into place earlier this year.
Swarmio Media last traded at $0.095 on the CSE.
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