Swarmio Media (CSE: SWRM) this morning is reporting early success following the launch of its Ember gaming and esports platform. The company has released key performance indicators for the platform as a demonstration of the success seen by the platform.
To start, the company has indicated that it has hosted over 2,000 gaming events across the platform, in which over 53,000 gamers participated across 11 countries. It’s reach meanwhile includes 24.46 million gamers via tournaments and influencer campaigns, the latter of which has seen costs largely absorbed by telco partners.
In terms of conversion rates, the Ember platform is said to be converting visitors to registered users at a rate of 18.8%, and from visitor to paying user at 4.18%, which is said to be above industry averages. The overall user base is said to be growing at a rate of 38% per month over the last six months, as the company continues to expand its partnerships for distribution of the Ember platform.
“These strong results are helping us to form new partnerships with additional telcos around the world, and we expect these results will be repeated as our user base continues to grow,” said CEO Vijai Karthigesu.
The final KPI provided is the most significant – average monthly spend per user inside the platform. To date, average monthly spend on the platform is said to be US$53.50 per user, which is based on one of the firms initial partnerships, and is “much higher than the company anticipated.” The figure also does not take into account a recent partnership with UniPin, which will provide an unlimited inventory of digital content for the platform, which is currently expected to further drive revenue once fully implemented mid next month.
“As we continue to expand and fully enable automatic payment integration across all operating platforms, we expect our revenues from transaction and payment processing fees to increase as well,” continued Karthigesu.
Swarmio Media last traded at $0.06 on the CSE.
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