Tinley Beverage Co (CSE: TNY) this morning announced that it has entered into an arrangement with MARS Distro, a subsidiary of Headquarters. The arrangement will see the establishment of what is referred to as a comprehensive supply chain solution for Tinley’s co-packing clients within California, while Mars has also taken initiative by receiving 25 pallets of Tinley’s products to begin the sales process.
Working in concert with Tinley’s cannabis beverage manufacturing facility, Mars sales and logistics service will enable what is effectively an end-to-end solution for copacking clients. The supply chain as a result will encompass formulation, manufacturing, sales, warehousing, last mile logistics and any other operational challenges that may exist within the state.
The arrangement will see the employment of special purpose vehicles to maximize the delivery of heavy and oversized pallet loads, making long-haul and last-mile delivery runs more effective across the state. Furthermore, the arrangement will see Mars operate out of the distribution space adjacent to Tinley’s manufacturing facility upon the distribution area becoming fully licensed, while also using Mars’ statewide network of distribution centres to maximize efficiency.
Finally, Mars is to implement its sales model across its large network that encompasses all major markets throughout the state. The company has developed a robust platform to drive accelerated growth in the beverages category with a focus on account onboarding, reorder, product knowledge and marketing support.
“Joining forces with Mars HQ enables Tinley to enhance the throughput of its bottling facility, distribution space, vehicles and formulation teams for the benefit of its co-packing clients. Further, Tinley’s Emerald Cup Award-winning beverages will now be sold and delivered by Mars HQ alongside the state’s leading beverages and other brands, thereby further enhancing sales and logistics effectiveness.”
Rick Gillis, President of Tinley Western USA
Tinley Beverage Co last traded at $0.435 on the CSE.
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