Tinley Beverage Co (CSE: TNY) has seen its Beckett’s non-alcoholic subsidiary join forces with that of Todd Chrisley, patriarch of the Chrisley family to promote its non-alcoholic spirits and cocktail products. The new product line has now been introduced by the Beckett’s team and Chrisley, with the product line available nationally online, as well as at select BevMo!, Kroger, and Costco locations.
The company will see the Beckett’s line of products integrated into the storylines of the numerous Chrisley television shows, including Chrisley Knows Best, later this year. Furthermore, all members of the family, which includes the social media influencer children, will participate in promotional campaigns to push the role Beckett’s plays within the sober curious movement.
Todd Chrisley and the Chrisley family franchise reportedly represent several of the top-rate prime time reality shows in the USA, with the shows Chrisley Knows Best and Growing Up Chrisley ranking as the top two original series repeats on E! Networks. NBCU’s USA Networks is also ranked as number one in entertainment cable networks across all key demographics when the flagship Chrisley Knows Best airs. Online Chrisley properties meanwhile reportedly generated 220 million views online globally last year.
“When I couldn’t find anything, I found the right partner in the Beckett’s team. They knew exactly how to make magic happen without the hazards of alcohol and the bland, boring, socially awkward options of sugary sodas and waters. So now, when everyone gets home, they will have been socially responsible – ALL GOOD. And everyone’s happy.”
Todd Chrisley
Tinley Beverage Co last traded at $0.415 on the CSE.
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