The launch of Tinley Beverage (CSE: TNY)‘s Beckett’s line of non-infused alcohol-free beverages for the sober curious movement has begun. The company announced this morning that they have begun shipping their Beckett’s line of product to over 150 BevMo! retail locations across Arizona and California, with Washington to soon follow.
The shipping of product to the West Coast’s second largest alcohol retailer is significant for Tinley, marking a new phase in the company’s development. BevMo! currently operates over 200 retail locations up the West Coast, bringing with it significant exposure for Tinley’s branding. Beckett’s will be carried at BevMo! locations throughout California and Arizona initially, while the state of Washington will also soon follow. Shipping has commenced from the California distribution center, and product is anticipated to arrive at all locations within the coming weeks.
In addition to the BevMo! launch, Tinley is also in the process of having its Beckett’s line of product onboarded at other major retail chains within the US. This includes the previously announced undisclosed grocer with over 2,000 locations across the United States, as well as the monthly product features at one of the largest warehouse-style retailers in the country.
Given that it is cannabis and alcohol free, the Beckett’s line of product is currently eligible for sale across the United States, in restaurants, bars, and mainstream retailers. The branding enables the company to establish a name for itself within these regions, and the similar branding of Tinley’s cannabis-infused beverages will allow for a natural transition once these states open up to cannabis legalization. Tinley is also working towards a simultaneous launch for its Beckett’s and Tinley product lines within Canada.
The Beckett’s™ product line positions Tinley at the forefront of two major, complementary consumer trends – the ‘sober curious’ movement and the growth of cannabis-infused beverages. Both rapidly-accelerating trends position us to provide new options for consumers who are seeking healthier alternatives to alcohol in social and at-home occasions.Rick Gillis, President of Tinley California
In addition to the launch of the Beckett’s brand, Tinley also announced this morning that final electrical work, involving the famed transformer, has now been completed at the firms flagship Long Beach, California facility. This marks the final tenant improvement required for the bottling and distribution centre, and the company is working through the final steps for local inspection and licensing.
Tinley Beverage last traded at $0.37 on the CSE.
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As the founder of The Deep Dive, Jay is focused on all aspects of the firm. This includes operations, as well as acting as the primary writer for The Deep Dive’s stock analysis. In addition to The Deep Dive, Jay performs freelance writing for a number of firms and has been published on Stockhouse.com and CannaInvestor Magazine among others.