WestJet Introduces “Ultra” Low Fares, But They Come At A Cost
WestJet’s recent introduction of the UltraBasic fare, set to replace the current Basic fare from June 4, 2024, has sparked significant backlash from customers. This fare aims to offer “more affordable” travel options but comes with several restrictions that have frustrated many frequent flyers.
The UltraBasic fare will lower prices across domestic and transborder routes but introduces new limitations. Passengers opting for this fare will not be allowed to bring carry-on bags, except for a small personal item that fits under the seat. Pre-assigned seats are at the back of the aircraft and may not be together if traveling with others.
Additionally, UltraBasic passengers will be the last to board and will not earn WestJet Rewards points. Changes, cancellations, or refunds are not permitted for these tickets.
“We want to empower our guests to choose the products and services they value most so they can
match their travel experience to both their preferences and budget,” WestJet said in its announcement.
On social media, users have expressed their frustration with the new fare’s restrictions. One X user sarcastically commented, “What’s next @WestJet? Standing room only? Pay extra for a seatbelt? Bathroom fee?” She further mentioned her decision to cancel her WestJet Mastercard in protest of the changes.
WestJet’s official announcement emphasized the benefits of the new fare structure, highlighting affordability, choice, and flexibility. “We believe these changes will help us continue to provide competitive air travel options while focusing on operational excellence. By expediting the boarding process and optimizing cabin space, we aim to enhance on-time performance and improve your travel experience,” the company said.
The introduction of UltraBasic comes as WestJet continues to expand its network. The airline recently announced new direct flights from Saskatoon to Minneapolis, starting June 19, 2024. This move is part of a broader strategy to enhance connectivity between Canada and major international destinations, including new routes to Europe and Asia.
Information for this story was found via Travelweek and the sources mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.
Been fed up with WestJet for a long time now!