It appears there’s some big developments happening behind the scenes over at Mission Ready Services (TSXV: MRS). It’s been discovered by some avid shareholders that the company appears to have been developing a personal protective equipment online store for the rideshare company Lyft (NASDAQ: LYFT) as the company looks to embrace driver safety.
Found at Lyft-Store.com, the website appears to be a secure login for verified drivers for the platform. Data on the website indicates that the “CDC recommends rideshare drivers wear face coverings, keep hands clean, and frequently disinfect surfaces.” As a result, the firm looks to be embracing that methodology by planning on providing PPE to its drivers at what’s been deemed to be wholesale prices, with direct shipping being provided.
The juicy part for Mission Ready shareholders, is that the firms name is all over the website – from the terms of service, to each webpage header, to the footer of every webpage we were able to access. The result, is high visibility for Mission Ready, as well as the notion that it’s being controlled by the company itself.
It appears that as of yet neither party has officially announced the launch of the Lyft Store, and it appears that it may still be in development as a result. Lyft seems to have minimal involvement in the stores operation based on the terms and conditions, however given that it’s logo is utilized it can be assumed they have some degree of involvement or partnership, although it is not yet listed on its coronavirus resource page for drivers. Once it begins directing its drivers to Mission Ready to purchase goods directly, it should in theory provide Mission Ready with consistent sales.
Mission Ready Solutions last traded at $0.14 on the TSX Venture.
Information for this briefing was found via Sedar, Lyft-Store.com and Mission Ready Solutions Inc. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.
As the founder of The Deep Dive, Jay is focused on all aspects of the firm. This includes operations, as well as acting as the primary writer for The Deep Dive’s stock analysis. In addition to The Deep Dive, Jay performs freelance writing for a number of firms and has been published on Stockhouse.com and CannaInvestor Magazine among others.