The social media landscape has a new contender: Threads. Developed by Meta, this Twitter competitor has achieved a rapid start, boasting over 100 million users since its recent launch. Meta had been working on Threads for some time, accelerating its release following Twitter’s recent rate-limiting debacle.
However, the app— while operational and visually appealing, lacks many staple features users of social media platforms have grown accustomed to. As such, Adam Mosseri, the head of Instagram and Threads, has been actively addressing user feedback and concerns over the past week.
Feature development seems to be well underway. Notably, post-editing, a function currently limited to Twitter Blue, is set to be introduced freely on Threads. Another popular demand is for a chronological feed that only includes posts from followed users, a request that Mosseri has committed to addressing within the next few weeks. Hash-tags, the ability to manage multiple accounts, and a desktop version are also on the roadmap. Furthermore, a proper search function, a translation tool, the ability to embed Instagram posts in Threads, and the restriction of replies to only those you follow are also being considered for implementation.
With ongoing complaints and feedback from users, Mosseri continues to comb through Threads, continuously hinting at even more upcoming features. In his latest response, he was quick to assure that the Meta team is adamant on fixing bugs, and that users should prepare for an edit button, a post search, and a following feed as early as this week.
However, some features, like direct messages (DMs), do not appear to be a priority, with Mosseri expressing hesitance to “add another inbox” for users. Ads, while often seen as inevitable in the growth of social media platforms, currently don’t appear to be a priority, but with the fast-growing user base, the monetization of the platform could happen sooner than anticipated.
Information for this story was found via Threads and the sources and companies mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.
