Molson Coors Exits Cannabis Business With Divesture Of Truss Beverage Co To Tilray Brands

It appears that Molson Coors (NYSE: TAP) no longer wishes to be associated with cannabis in any form. It was announced this morning that the company has sold its interest in Truss Beverages, a joint venture it initially entered into with Hexo Corp, to that of Tilray Brands (TSX: TLRY).

The sale follows Hexo being acquired by Tilray, a competitor to Molson in the beer space, earlier this year.

The transaction has seen little details released so far, with Tilray indicating it would acquire Molson’s 57.5% stake in the venture for an undisclosed figure.

“In addition to acquiring full and direct ownership of a stable of high-growth brands, this acquisition further strengthens Tilray’s #1 cannabis market share position in Canada and positions the company at the forefront of the adult-use beverage sector. We are excited to build upon our leading portfolio of beloved cannabis brands and to further diversify our product offerings while broadening our consumer reach and enhancing consumer’s lives,” commented Blair MacNeil, President of Tilray Canada.

READ: Tilray To Acquire 8 Anheuser-Busch Beverage Brands For $85 Million

The transaction follows Molson Coors departing from the Truss USA joint venture last November, which focused on the production of CBD beverages for the American market. At the time the departure was said to be a result of the inability to scale the operation and that it would consider re-entering the market at a later date.

Tilray Brands last traded at $3.58 on the TSX.


Information for this briefing was found via Edgar, and the companies mentioned. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

Moon River Moly: The Davidson Moly-Copper-Tungsten PEA

Integra: The DeLamar Heap Leach Feasibility Study

Highlander Silver: The Saviour Of Bear Creek Mining

Recommended

Silver47 Begins Drill Program At Mogollan Project In New Mexico Targeting High Grade Silver

Steadright Expects To Receive Mining License For New Copper Valley Project Within The Next Month

Related News

Hexo Corp Names Acting Chief Financial Officer

Hexo Corp (TSX: HEXO) has named a new chief financial officer. The appointment follows the...

Wednesday, January 5, 2022, 08:21:08 AM

Aphria, Tilray Announce $5 Billion Merger Justified By Topline Revenues

Well it appears the rumours have finally come to fruition when it comes to Aphria...

Wednesday, December 16, 2020, 07:39:40 AM

Tilray: Cantor Lowers Price Target, Walks Back Coca-Cola Comments

Last week, Cantor Fitzgerald updated their estimates on a bundle of Canadian License Producers. In...

Thursday, September 23, 2021, 03:23:00 PM

Hexo’s Share Consolidation Won’t Save It. Here’s Why.

Earlier this week, Hexo Corp (TSX: HEXO) announced that they would be seeking approval from...

Saturday, February 19, 2022, 09:00:00 AM

Hexo Posts Net Loss of $298.2 Million, Effectively Writes Off Newstrike Transaction

Hexo Corp (TSX: HEXO) (NYSE: HEXO) released its second quarter financials this morning, in what...

Monday, March 30, 2020, 09:00:47 AM