Washington-based news startup Punchbowl News has announced its acquisition of Electo Analytics, a company specializing in providing data to decipher and analyze legislation. The stock deal, according to The New York Times, values the new media company at over $100 million.
The acquisition aligns with Punchbowl News’ initial plan to offer data as part of its subscription pitch, it also marks a strategic move in the digital news industry’s trend toward specialized coverage. Rather than attempting to cover a broad spectrum, news outlets are increasingly focusing on specific areas that attract paying subscribers.
The startup, founded by Politico alumni Jake Sherman, Anna Palmer, John Bresnahan, and Rachel Schindler in 2021, believes that a deep dive into the nuances of lawmaking will enhance its value proposition. Named after the secret service code for the Capitol building, the target audience includes senators, congressional representatives, and their aides.
The company generated $20 million in revenue this year, according to CEO Anna Palmer, adding that while they’re primarily subscription-focused, they’re already halfway through their ad revenue target for next year, with major advertisers like Meta and Exxon Mobil.
Punchbowl News, with its website, daily email blasts, and recently introduced texting service, plans to raise its annual subscription by $50 in January and is exploring a premium subscription tier, priced at over $1,000, featuring data from Electo Analytics.
Information for this story was found via The New York Times, and the sources and companies mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.
