QYOU Media Enters Co-Marketing Agreement With InPlay Cricket And QPlay

QYOU Media (TSXV: QYOU) last week launched its direct to consumer app, Q Play. The app, which is ad supported, enables consumers to watch all five The Q India channels from wherever they are, along with featured content, on a free basis. And just days later, the company has now entered a co-marketing initiative with InPlay Cricket.

The co-marketing deal will see the company’s QPlay app advertised on the InPlay Cricket app, as well as on CricketNews.com. Similarly, InPlay will be advertised on the firms QPlay app on the five Q India channels, with an emphasis on the firms channel QGameX, which is focused on live gaming.

“One cannot understate how obsessive the country of India is about cricket. It seems to capture the attention and passion of the entire nation. We could not imagine a better category to begin drawing attention to QPLAY and our brand than by tapping into that world with an app and website made specifically for cricket fans, particularly during the T20 tournament,” commented Curt Marvis, CEO of QYOU.

The InPlay app is a predictive app that enables users to predict results of the game, with prizes offered for correct guesses, while CricketNews.com closely follows the world of cricket. The feature for QPlay is notably set to occur during the T20 World Cup, which is viewed as one of the most popular and important competitions of the year within the sport.

“We believe a channel like QGameX along with all of our channels featuring content from digital and social stars will resonate with these massive audiences,” continued Marvis.

The QPlay app, launched officially last week, is focused on India’s direct to consumer market, which is expected to be a $100 billion industry by 2025. The app is expected to further drive adoption of the firms channels, with The Q India said to currently reach over 125 million viewers every week via branded content channels.

QYOU Media last traded at $0.135 on the TSX Venture.


FULL DISCLOSURE: QYOU Media is a client of Canacom Group, the parent company of The Deep Dive. The author has been compensated to cover QYOU Media on The Deep Dive, with The Deep Dive having full editorial control. Not a recommendation to buy or sell. We may buy or sell securities in the company at any time. Always do additional research and consult a professional before purchasing a security.

Video Articles

2026 Could Be Gold’s Biggest Year Yet!? | Ryan King – Equinox Gold

Gold Is Screaming Higher While Currencies Burn | Simon Ridgway – Rackla Metals

We Have the Highest-Grade Antimony Deposit in North America!? | Jim Atkinson -Antimony Resources

Recommended

Canadian Copper Secures $8 Million Lead Order From Ocean Partners As Part Of Larger Funding Round

Northern Superior Expands Philibert With 350 Metre Step Out Testing 1.10 g/t Gold Over 25.5 Metres

Related News

QYOU Announces US$710,000 In New Influencer Division Contracts

QYOU Media (TSXV: QYOU) this morning announced that its Los Angeles, California based influencer marketing...

Wednesday, October 21, 2020, 09:29:09 AM

QYOU Media Sees Youth-Oriented Channel Distributed By India’s Second Largest Cable Operator

Qyou Media (TSXV: QYOU) is making its Hindi language youth-oriented channel, The Q India, available to...

Thursday, August 26, 2021, 08:22:00 AM

QYOU Media To Conduct $5.0 Million Bought Deal Financing

QYOU Media (TSXV: QYOU) this evening announced that it is conducting a bought deal financing....

Tuesday, February 2, 2021, 08:18:00 PM

QYOU Media Sees Television Rating Nearly Triple In One Week

QYOU Media (TSXV: QYOU) this morning reported absolutely explosive growth in the ratings of their...

Friday, April 16, 2021, 11:45:20 AM

QYOU Media Further Strengthens Distribution Via Agreement With d2h

QYOU Media (TSXV: QYOU) continues to expand distribution of its flagship The Q India channel...

Tuesday, July 27, 2021, 08:31:33 AM