QYOU Media Enters Co-Marketing Agreement With InPlay Cricket And QPlay

QYOU Media (TSXV: QYOU) last week launched its direct to consumer app, Q Play. The app, which is ad supported, enables consumers to watch all five The Q India channels from wherever they are, along with featured content, on a free basis. And just days later, the company has now entered a co-marketing initiative with InPlay Cricket.

The co-marketing deal will see the company’s QPlay app advertised on the InPlay Cricket app, as well as on CricketNews.com. Similarly, InPlay will be advertised on the firms QPlay app on the five Q India channels, with an emphasis on the firms channel QGameX, which is focused on live gaming.

“One cannot understate how obsessive the country of India is about cricket. It seems to capture the attention and passion of the entire nation. We could not imagine a better category to begin drawing attention to QPLAY and our brand than by tapping into that world with an app and website made specifically for cricket fans, particularly during the T20 tournament,” commented Curt Marvis, CEO of QYOU.

The InPlay app is a predictive app that enables users to predict results of the game, with prizes offered for correct guesses, while CricketNews.com closely follows the world of cricket. The feature for QPlay is notably set to occur during the T20 World Cup, which is viewed as one of the most popular and important competitions of the year within the sport.

“We believe a channel like QGameX along with all of our channels featuring content from digital and social stars will resonate with these massive audiences,” continued Marvis.

The QPlay app, launched officially last week, is focused on India’s direct to consumer market, which is expected to be a $100 billion industry by 2025. The app is expected to further drive adoption of the firms channels, with The Q India said to currently reach over 125 million viewers every week via branded content channels.

QYOU Media last traded at $0.135 on the TSX Venture.


FULL DISCLOSURE: QYOU Media is a client of Canacom Group, the parent company of The Deep Dive. The author has been compensated to cover QYOU Media on The Deep Dive, with The Deep Dive having full editorial control. Not a recommendation to buy or sell. We may buy or sell securities in the company at any time. Always do additional research and consult a professional before purchasing a security.

Video Articles

Four Countries Control the Fertilizer That Feeds the World | Sage Potash

$10,000 Gold Is Just A Question of Time | Florian Grummes

What Happens If Silver Finally Breaks $50? | Gary Thompson – Silver47

Recommended

Emerita Resources Expands El Cura Drill Program By 10,000 Metres As Deposit Remains Open For Expansion

ESGold Signs MOU For Tailings Project In Colombia With Grades Up To 42 g/t Gold, 280 g/t Silver

Related News

QYOU Media Adds Additional Advertisers, Sees Continued Strength In Ratings

QYOU Media (TSXV: QYOU) continues to see success for its media platform in India. The...

Thursday, May 27, 2021, 08:55:46 AM

QYOU Media: A Major Uplift In Viewership To Come? – The Daily Dive

Starting off the Daily Dive this week is frequent guest Curt Marvis, CEO of QYOU...

Monday, March 21, 2022, 01:30:00 PM

Has QYOU Media Turned the Corner?

This week QYOU Media (TSXV: QYOU) announced a joint programming and marketing agreement with the Chingari platform...

Sunday, October 4, 2020, 02:59:46 PM

QYOU Media Enhances Distribution With Smart TV Deal

Distribution is set to increase yet again for QYOU Media (TSXV: QYOU) and their flagship...

Wednesday, October 20, 2021, 08:34:05 AM

India Media Is Booming – The Daily Dive feat Curt Marvis of QYOU Media

Today on the Daily Dive we sit down with Curt Marvis, CEO and founder of...

Wednesday, December 2, 2020, 01:00:00 PM