Wednesday, October 8, 2025

Latest

Snap Falls 7% Amid Reports Of 20% Workforce Layoff, Ad Exec Leaving For Netflix

Following the expected guidance miss, Snap Inc. (NYSE: SNAP) is rumored to be considering letting go 20% of its employees.

The report, broke by The Verge, relayed what people familiar with the matter said of the plans of cutting one-fifth of the tech firm’s 6,400 workforce. The layoffs have reportedly been in the pipeline for weeks and will begin on Wednesday.

Since the story broke, the company’s share price plunged, dropping by almost 7% in after-hours trading. The firm’s shares have plummeted nearly 80% year-to-date.

The people said that some departments would feel the cut, including the Mini division that aims to allow developers build apps and games within the platform, as well as the Zenly team which works on the social mapping app since Snap bought the firm in 2017.

The hardware division working on AR-enabled Spectacle glasses and the Pixy camera–the latter launched just this past April–is also expected to feel the layoffs.

Aside from the layoffs, Snap is also reportedly losing its chief business officer and top ad exec Jeremi Gorman. Gorman, alongside the firm’s vice president of ad sales for the Americas Peter Naylor, will be joining Netflix’s ad division as the president of worldwide advertising and the lead of ad sales, respectively.

The two Snap execs are joining the video streaming giant as it pushes through with its ad-based tier subscription model.

The effort comes on the heels of the company’s announcement that it is likely to report revenue and adjusted EBITDA “below the low end of [its] Q2 2022 guidance range.” This grim outlook sent the shares falling 34.36%.

Back in June 2022, the ephemeral social network announced that it would be working on a premium subscription model service for its flagship as well, called Snapchat Plus, in a bid to increase revenue per user.

Snap last traded at US$10.01 on the NYSE.


Information for this briefing was found via The Verge and the companies mentioned. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

Fortune Bay: The Potential Billion Dollar Project

Japan Gold Enters New Chapter as Barrick Alliance Concludes – John Proust

Barrick Mining’s “Company Defining [Gold] Discovery”

Recommended

Nord Precious Metals Produces High Grade Silver Concentrate From Tailings

ESGold Secures $9 Million In Non-Dilutive Funding From Ocean Partners

Related News

Snap Shares Snap By 30% Following Q4 2023 Financials

Snap Inc. (NYSE: SNAP), the parent company of popular social media platform Snapchat, faced a...

Wednesday, February 7, 2024, 09:12:41 AM

Snap Falls 25% Following Q3 2022 Results: US$1.13 Billion In Revenue, US$359.5 Million Net Loss

After an onslaught of challenges, Snap Inc. (NYSE: SNAP) was able to squeeze out relatively...

Friday, October 21, 2022, 08:25:04 AM

Snapchat Plans To Add A “Plus” Subscription Service Amid Below Guidance Outlook

Weeks after Snap Inc. (NYSE: SNAP) announced its expected revenue and adjusted EBITDA guidance miss,...

Monday, June 20, 2022, 03:01:00 PM

Snap Shares Plummet Over 39% As CEO Warns Revenue Below Guidance Amid Grim Market Outlook, Takes SocMed Names With It

Like the ephemeral nature of its social media app Snapchat, Snap Inc. (NYSE: SNAP) saw...

Tuesday, May 24, 2022, 10:17:00 AM

Canaccord: Headwinds To Begin To Pressure Snap Inc Stock

On Thursday Snap Inc (NYSE: SNAP) reported its first-quarter financial results. The firm reported revenues...

Tuesday, April 26, 2022, 11:28:00 AM