Saturday, June 21, 2025

Snapchat Plans To Add A “Plus” Subscription Service Amid Below Guidance Outlook

Weeks after Snap Inc. (NYSE: SNAP) announced its expected revenue and adjusted EBITDA guidance miss, it is reportedly in the works to develop a premium subscription service for its flagship app.

Called Snapchat Plus, the paid service gives users access to early features and exclusive capabilities–much like Twitter’s Blue service.

“We’re doing early internal testing of Snapchat Plus, a new subscription service for Snapchatters. We’re excited about the potential to share exclusive, experimental, and pre-release features with our subscribers, and learn more about how we can best serve our community,” said spokesperson Liz Markman in an interview with The Verge.

Among the potential features of the premium service, according to app researcher Alessandro Paluzzi, includes capability to designate a “#1 BFF”, change the app icon, display a badge on your profile, and see how many have rewatched one’s snaps.

Monthly rates are expected to land at €4.59, up to a discounted €45.99 for an annual payment.

The effort comes on the heels of the company’s announcement that it is likely to hit the revenue and adjusted EBITDA “below the low end of [its] Q2 2022 guidance range.” This grim outlook sent the shares falling 34.36%.

Snap last traded at US$12.42 on the NYSE.


Information for this briefing was found via The Verge and the companies mentioned. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

Surge Battery Metals: The Nevada North Lithium PEA

Silver @ $36 & We’re Still 200M Oz Short | Paul Andre Huet – Americas Gold and Silver

Gold’s Wild Bull Run: Are Markets About to Break? | Mike McGlone

Recommended

Goliath Resources Closes Out Funding Round With Total Gross Proceeds Of $27.1 Million

Silver47 Kickstarts 4,000 Metre Drill Campaign At Red Mountain Project

Related News

SNAP Sees Consensus Price Target To $12.47 After Q3 Results

Snap Inc (NYSE: SNAP) on Friday reported its third-quarter financial results. The company announced revenues...

Sunday, October 23, 2022, 03:20:00 PM

Snap Shares Plummet Over 39% As CEO Warns Revenue Below Guidance Amid Grim Market Outlook, Takes SocMed Names With It

Like the ephemeral nature of its social media app Snapchat, Snap Inc. (NYSE: SNAP) saw...

Tuesday, May 24, 2022, 10:17:00 AM

Snap Sees Consensus Target Slammed Down To $20 Following Q2 Results

Snap Inc. (NYSE: SNAP) this morning reported its second quarter financial results. The company announced...

Friday, July 22, 2022, 01:30:00 PM

Snap Falls 25% Following Q3 2022 Results: US$1.13 Billion In Revenue, US$359.5 Million Net Loss

After an onslaught of challenges, Snap Inc. (NYSE: SNAP) was able to squeeze out relatively...

Friday, October 21, 2022, 08:25:04 AM

Snap: Analysts Call For Company To Hit Guidance For Q1

Snap Inc (NYSE: SNAP) will be reporting their first quarter on April 22nd after market...

Tuesday, April 20, 2021, 04:04:00 PM