Monday, August 4, 2025

Latest

Cineplex, Universal Pictures Enter Exclusive Theatre Viewing Arrangement In Canada

Facing the threat of video on demand services, Cineplex (TSX: CGX) this morning announced that it has entered an arrangement with Universal Filmed Entertainment Group to secure exclusivity windows within the Canadian market. The multi-year arrangement will enable the theatre operator to have exclusive windows for theatrical viewing before titles are released to video on demand services.

Referring to the arrangement as “preserving the theatrical experience while adapting to changing consumer behaviour,” the arrangement effectively halts any theatrical film released by Universal Picture and Focus Features from being distributed via a premium video on demand platform for at least three full weekends, or 17 days, following the release of the film. Upon expiry of these terms it is believed such films are to be made available on the Cineplex store, among other platforms.

Furthermore, the arrangement will also see any title that has an opening weekend box office of $50 million or more, which includes franchise films, given an exclusivity window of at least five full weekends, or 31 days, before the film can be made available to video on demand providers.

The two parties presented the new arrangement as somehow being “beneficial” to consumers, with the Chairman of Universal stating, “Giving consumers the flexibility to view content on their terms is more important than ever to help expand moviegoing, and Ellis and our partners at Cineplex allow us to increase these opportunities for our Canadian audience.” How exactly limiting viewing options improves flexibility for consumers was not elaborated on.

Full terms including monetary matters were not provided by the company.

Cineplex Inc last traded at $9.12 on the TSX.


FULL DISCLOSURE: Information for this briefing was found via Cineplex and Sedar. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security.

Video Articles

San Dimas: First Majestic Silver’s Sleeper Asset

New Gold Q2 Earnings: Record Free Cash Flow

STLLR Gold: The Tower Gold PEA

Recommended

Tsunami Warnings Spread As Largest Quake Since 2011 Hits Russia

Northern Superior Intersects 1.75 g/t Gold Over 65.0 Metres At Philibert

Related News

‘Barbenheimer’ Craze Fuels Record-Breaking Box Office Weekend for Cineplex

Cineplex (TSX: CGX) declared a record-breaking box office weekend driven by the premiere of two...

Wednesday, July 26, 2023, 06:20:00 AM

Cineplex Sees Q4 Box Office Results Hit Just 66% Of 2019 Numbers

Consumer habits are shifting, and the box office just ain’t what it used to be....

Friday, January 13, 2023, 09:14:51 AM

Cineplex Sees Q4 2021 Revenues Grow To $300.0 Million

The results are in for Cineplex Inc (TSX: CGX), whom this morning reported its fourth...

Friday, February 11, 2022, 08:13:21 AM

Cineplex Rallies 9% After Posting Nearly Pre-Pandemic Financials In Q1 2022

Cineplex Inc. (TSX: CGX) reported yesterday morning its financial results for Q1 2022, which saw...

Saturday, May 14, 2022, 01:07:00 PM

BMO: 2020 Is Now A Lost Year For Exhibitors Like Cineplex

The Bank of Montreal this morning followed in Canaccord Genuity’s footsteps, downgrading Cineplex (TSX: CGX)...

Monday, October 5, 2020, 11:29:45 AM