Former President Donald Trump has been contemplating a return to Twitter, where he has been inactive for over two years following his ban after the January 6, 2021 riots.
Despite the ban lift by Twitter’s Elon Musk in November, Trump has chosen to remain active on Truth Social, a platform where he has majority ownership, and a following of around five million. Notably, many conservative Republicans on Twitter frequently repost Trump’s viewpoints from Truth Social, enabling a wider dissemination of his messages.
“President Trump needs to make Twitter great again. I want him to get back on before the presidential campaign heats up,” said Trump ally Mike Davis, as cited by Axios. “From a business perspective, it’s very smart he’s only on Truth. From a political perspective, he needs to be on Twitter.”
In the midst of his attempt to reclaim the presidency and tackle felony charges, those close to Trump expect his return to Twitter, perceiving it as a strategic tool to counter negative news. An instance of this strategy was observed when Trump was charged with federal mishandling of classified documents in Miami, prompting him to publicize his objections on Truth Social, make a public appearance at a Cuban restaurant, and later address his critics in a speech at his golf club.
However, the value of Trump’s stake in Truth Social could decline if he decides to return to Twitter, as it might take away the exclusivity that Truth Social currently enjoys. Trump Media & Technology Group, the parent company of Truth Social, has been valued by Trump between $5 million and $25 million on SEC financial disclosure forms. However, Trump has reported less than $201 in income from Truth Social since 2021.
Despite the deliberations, a return to Twitter might pose regulatory challenges for Trump. An existing agreement may require him to post his thoughts on Truth Social first and wait at least six hours before posting the same content on a second platform.
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