McDonald’s Launches First-Ever Plant-Based Burger in the UK and Ireland
Fast food giant McDonald’s (NYSE: MCD) has finally unveiled its highly-awaited plant-based burger, following several years of research and development.
After announcing it will soon offer more plant-based options on its menu, McDonald’s has revealed it will be launching its first-ever McPlant burger at select locations across the UK and Ireland. The plant-based patty is comprised of a pea-based protein that was developed via a partnership with Beyond Meat, and will be served on a vegan sesame bun alongside vegan toppings including cheese, sauce, mustard, ketchup, lettuce, tomato, pickles, and onion.
The burger is said to contain about 430 calories, and will be cooked separately from the restaurant’s other non-vegan menu items using ‘dedicated’ utensils. For now, the McPlant burger will be available at 10 locations in the city of Coventry on September 29, and will be further expanded to 250 other locations across both the UK and Ireland come October 13.
McDonald’s joins a growing list of fast-food restaurants updating their menus to encompass more diverse diets. The demand for more plant-based options skyrocketed during the pandemic, as an increasing number of consumers reduced their meat and dairy intake during lockdowns.
Information for this briefing was found via McDonalds. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.
