Plant & Co Partners With Sire Bioscience For Athlete-Focused Products

Plant & Co Brands (CSE: VEGN) this morning announced that it has made an initial strategic investment into that of Sire Bioscience (CSE: SIRE). The investment was conducted as a result of the firms recent acquisition of PlantFuel, which provides plant-based products to those with an active lifestyle.

The initial investment was conducted as a means of forming a strategic alliance with the firm. The alliance will see the two firms work together to develop plant-based healthfoods for those with an active lifestyle, ranging from the weekend warrior to that of elite athletes. The partnership is to leverage PlantFuel’s plant-based protein to develop a variety of products targeting this vertical.

“PlantFuel, a recently acquired wholly owned subsidiary of Sire Bioscience, has developed plant-based proteins to fuel athletes, which will form the basis of a line of fuel foods for athletes. This is a large and growing market, and the teams of Plant&Co and Sire Bioscience are positioned take significant market share.”

Derek Ivany, Advisory Board Chairman for Plant&Co

The initial investment conducted by the firm consisted of a $100,000 stake in a precent private placement of Sire, which saw Plant&Co acquire 666,667 common shares of the issuer.

Plant & Co last traded at $0.49 on the CSE.


FULL DISCLOSURE: Plant & Co is a client of Canacom Group, the parent company of The Deep Dive. The author has been compensated to cover Plant & Co on The Deep Dive, with The Deep Dive having full editorial control. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security.

Video Articles

When 4% of Global Copper Disappears Overnight | David Gower – Emerita Resources

Mining M&A: Gold X2 Acquires Kesselrun Resources

They Said Oil Was Dead. They Were Wrong. | Michael Judson – Record Resources

Recommended

Military Seizes Power in Madagascar After President Flees

Altamira Gold Hits 395.5 Metres Of 0.4 g/t Gold At Maria Bonita

Related News

Else Nutrition Secures Distribution With 360 Sprouts Farmers Market Locations

Else Nutrition (CSE: BABY) has secured additional shelf placement for its plant-based baby nutrition product....

Wednesday, December 23, 2020, 08:16:47 AM

Plant&Co Revises Corporate Strategy To Focus On Organic Growth

Plant&Co Brands (CSE: VEGN) yesterday announced it has embarked on a new corporate strategy. The...

Friday, September 17, 2021, 07:52:21 AM

Else Nutrition Expands Distribution Of Products Via PlantX Platform

Else Nutrition (CSE: BABY) has partnered with that of PlantX Life (CSE: VEGA) as of...

Tuesday, January 5, 2021, 08:59:09 AM

Plant&Co: Pivoting To Digital Leads To Significant Growth – The Daily Dive feat Shawn Moniz

For our Saturday edition of The Daily Dive, we sit down with Shawn Moniz, CEO...

Saturday, February 20, 2021, 01:30:00 PM

Very Good Food Company Signs $70 Million Secured Credit Facility Term Sheet

The Very Good Food Company (CSE: VERY) is evidently in need of capital. The company...

Tuesday, March 9, 2021, 08:07:47 AM