Plant & Co Partners With Sire Bioscience For Athlete-Focused Products
Plant & Co Brands (CSE: VEGN) this morning announced that it has made an initial strategic investment into that of Sire Bioscience (CSE: SIRE). The investment was conducted as a result of the firms recent acquisition of PlantFuel, which provides plant-based products to those with an active lifestyle.
The initial investment was conducted as a means of forming a strategic alliance with the firm. The alliance will see the two firms work together to develop plant-based healthfoods for those with an active lifestyle, ranging from the weekend warrior to that of elite athletes. The partnership is to leverage PlantFuel’s plant-based protein to develop a variety of products targeting this vertical.
“PlantFuel, a recently acquired wholly owned subsidiary of Sire Bioscience, has developed plant-based proteins to fuel athletes, which will form the basis of a line of fuel foods for athletes. This is a large and growing market, and the teams of Plant&Co and Sire Bioscience are positioned take significant market share.”
Derek Ivany, Advisory Board Chairman for Plant&Co
The initial investment conducted by the firm consisted of a $100,000 stake in a precent private placement of Sire, which saw Plant&Co acquire 666,667 common shares of the issuer.
Plant & Co last traded at $0.49 on the CSE.
FULL DISCLOSURE: Plant & Co is a client of Canacom Group, the parent company of The Deep Dive. The author has been compensated to cover Plant & Co on The Deep Dive, with The Deep Dive having full editorial control. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security.
As the founder of The Deep Dive, Jay is focused on all aspects of the firm. This includes operations, as well as acting as the primary writer for The Deep Dive’s stock analysis. In addition to The Deep Dive, Jay performs freelance writing for a number of firms and has been published on Stockhouse.com and CannaInvestor Magazine among others.
