Plant&Co Brands (CSE: VEGN) yesterday announced it has embarked on a new corporate strategy. The strategy is reportedly focused on streamlining operations, organic growth, and focusing on its products that “have broad appeal and are ready to be scaled.”
Under the revised corporate strategy, the plant-based focused firm is set to spend its efforts on driving the distribution of both its YamChops products, as well as its Holy Crap Cereals. Included in the effort is the finalization of production capacity that will support the growth of these products, as well as new products coming down the pipeline.
Outside of these two namesake brands, the firm is also placing an emphasis on new product launches. First, the firm is set to onboard a new company-wide chef who will be responsible for the firms innovation pipeline of new products. The company is also to launch a new brand that “fills a gap in the current and planned future portfolio,” with an emphasis on attracting new customers. Product launches are also expected to come via M&A opportunities.
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“In the short term were looking at operational efficiencies, expanding our food menu and our reach into new markets, assessing potential acquisition targets, and leveraging our relationships with our growing network of food stores to extend our reach and increase sales of our YamChops and Holy Crap Cereals. In the longer term we will be implementing additional strategic and competitive initiatives,” commented Shawn Moniz, CEO of the company.
The revised operational strategy is said to set the focus of the firm for the next twelve to eighteen months, as Plant&Co works to grab hold of a portion of the $29.4 billion global plant protein market.
Plant&Co Brands last traded at $0.21 on the CSE.
Information for this briefing was found via Sedar and the companies mentioned. Plant&Co Brands is a former client of The Deep Dive. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.
