QYOU Media (TSXV: QYOU) has closed 2020 off on a high note, with the company this week reporting record ratings for its flagship operations within India. The company has achieved a record weekly ratings high of 3 GRP, as reported by the Broadcast Audience Research Council, the regions Nielson equivalent.
The rating received by the company represents massive growth throughout the year, with the firms ratings increasing by a reported 2591% since the onset of being rated by the agency. The measurement is based on viewer impressions and average time spent viewing the channel.
Time spent viewing on the firms channel, The Q India, rose from 9 minutes to 64 minutes per session by the end of the year, while the weekly audience figure rose to over 17 million. Even more significantly, the latest round of results make the channel the top ranked youth channel in terms of engagement within the country – a notable achievement given the population and size of the country.
“We are thrilled with the spectacular ratings growth achieved by The Q India in 2020. We are optimistic that brands and agencies will take note and that this will resonate with those wishing to reach the Young India audience. Growing ad revenues in 2021 is our number one priority and nothing will help deliver this more than a fast growing and loyal audience that is making a daily habit of watching their favorite shows on The Q India.”
Curt Marvis, CEO and Co-Founder
Qyou Media last traded at $0.105 on the TSX Venture.
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