Growth over at Qyou Media (TSXV: QYOU) has evidently been explosive this past year, with the company now having expansion on its mind. The firm revealed this morning that it intends to launch a new broadcast channel in January 2022 to further capture market share within its niche.
The Q India will see the launch of the channel early next year, with the specific details surrounding the channel not yet revealed. What was indicated, is that the channel will focus on the same demographic targeted by its flagship channel, The Q, which is focused on the young Indian population.
“While we would love to reveal more about our specific plans, we intend on keeping the exact audience for this channel under wraps for a bit longer. What I can say is that it will leverage in a big way the people and strategies that have driven us forward so strongly with The Q,” said Simran Hoon, CEO of The Q India.
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The channel is expected to “tap into the success” that the firm has experienced over the last year, while also diving deeper into its target audience to improve reach and revenue potential. Programming is said to continue to tap into the world of social media, focusing on video and featured content from digital creators.
Qyou’s announcement this morning follows a year of major successes and first for the company, with the firm achieving all-time high ratings in the country this year as it enhances its distribution. The firm most recently added the second largest cable operator in the country as a distribution partner, increasing its overall distribution to 122 million households in the country.
Qyou Media last traded at $0.27 on the TSX Venture.
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