Distribution channels for the Beckett’s brand of non-alcoholic ready to drink cocktails continues to grow with significant partners. Tinley Beverage Co (CSE: TNY) this morning announced that the Beckett’s line of products will be available at select Costco locations ahead of the Thanksgiving weekend in California.
The Beckett’s line is to be launched under Costco’s Road Show program, with the full line of products being made available under the program. The program will see pallet displays and brand ambassadors placed in high traffic aisles to introduce the product and drive sales of the product.
The first round of road shows will see Beckett’s non-alcoholic cocktails placed within the wine and spirits departments of two Costco locations, Culver City and San Juan Capistrano. It is believed that it is being treated as a product trial, which if successful, could lead to strong distribution within the Costco network – a notable achievement, given that Costco is the second largest retailer in the world behind Walmart, operating nearly 700 locations throughout North America.
Placement at these locations is set to take place later this week, beginning on November 12, 2020.
“As the first brand to combine a comprehensive lineup of both non-alcoholic ready-to-drink cocktails and liquors under the same brand, all at mid-market prices, Beckett’s™ is uniquely positioned to drive the growth of the ‘low no alcohol’ category with mainstream consumers. Costco embarks on comprehensive ‘treasure hunts’ for promising new products as part of their road show selection process, and we’re delighted to be the first product in this category selected for this program.”
Rick Gillis, President of Beckett’s USA
The announcement of distribution into select Costco warehouse locations follows last weeks announcement of Beckett’s being introduced to nearly 200 Ralph’s locations throughout Southern California. Ralph’s is notably the largest subsidiary of Kroger Company, one of the largest general retailers in the US with over 2,700 locations.
Tinley Beverage Co last traded at $0.44 on the CSE.
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