Daimler Invests $85 Billion Towards Electrification in Bid to Catch up with Tesla

Daimler, which is the parent company of Mercedes Benz, recently announced it plans to invest upwards of US$85 billion between 2021 and 2025 to speed up its transformation towards digitization and electrification.

As reported by Electrek, Daimler revealed that it will be allocating $85 billion towards accelerating the company’s vision in competing with Tesla in the electric vehicle market. Daimler’s work council, along with the company’s Supervisory Board approved the new budget, which will be applicable between 2021 through to 2025.

During that period, Daimler is planning on spending a considerable amount of time on research and development, as well as on “property, plant, and equipment” which will all be focused towards the electrification and digitization of its lineup. The company also noted that it will be investing further into electrifying its Daimler truck division, which has already seen some progress with the eCascadia, a class 8 electric semi truck, and the eActros, which is an electric short-range urban truck.

Although Daimler has been slow to reveal its plans to bring its electric lineup to market, it is following the footsteps of Maserati, which recently unveiled that it will produce electric versions of its models within the next fiver years. Audi has also joined the race, with an investment of $12 billion towards manufacturing over 30 electrified models for its lineup, with 20 of them being fully electric.

Selkirk Copper Mines — sponsored Sponsored · Selkirk Copper Mines

However, in order to finance the latest investment plans, Audi noted that it will have to cut approximately 9,500 jobs at its German factories for a period of five years. On the contrary though, the electric vehicle production plans are expected to end up adding 2,000 jobs in the end. As of current, the automaker is in the midst of manufacturing an electric SUV with plans to add a sportback in the near future.


Information for this briefing was found via Electrek and Audi. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

Everybody Should Own Gold | George Bee – U.S. Gold Corp.

A $40M Company Created $2B in Mining Value | John-Mark Staude – Riverside Resources

The Debt Crisis Is Turning Gold Into Money | Shawn Khunkhun – Contango Silver and Gold

Recommended

Northmin Wins Competitive Bid for Historic Keel Zinc-Silver-Lead Deposit in Ireland

Brixton Hits 348 g/t Silver Over 23.5 Metres as Langis Shaft 6 Southeast Zone Extends South

Related News

GM to Overhaul Cadillac With New All-Electric Lyriq SUV at a $60K Price Tag

General Motors has put its electrified assembly line into overdrive, and will begin producing its...

Saturday, April 24, 2021, 05:33:00 PM

JPMorgan Warns of 60% Downside for Tesla Stock After Q1 Delivery Miss

JPMorgan has issued a stark warning on Tesla, projecting a potential 60% downside for the...

Monday, April 6, 2026, 09:19:52 AM

Tesla’s Net Income Soars to Record $438 Million— There’s Just One Catch…

Following market close on Monday, Tesla released its financial results for the first quarter, surpassing...

Monday, April 26, 2021, 07:50:49 PM

China Rare Earth Exports Fall Dramatically in 2020, Positively Impacting Energy Fuels Inc

Last week, China announced that it exported only 35,448 tonnes of rare earth materials, down...

Saturday, January 23, 2021, 01:24:00 PM

Tesla European Sales Crash as Musk’s Political Activities Alienate Buyers

Tesla‘s (Nasdaq: TSLA) European sales plummeted 45% in January compared to the previous year, data...

Wednesday, February 26, 2025, 12:11:00 PM