Fire & Flower Launches Pilot Program With Circle K In Alberta

Fire & Flower Holdings (TSX: FAF) is looking to make cannabis retail stores as common as a typical convenience store. The company announced this morning that in connection with significant investor Alimentation Couche-Tard (TSX: ATD.B), the firm has launched a pilot of co-located stores with that of Circle K in Alberta.

The first two stores under this initiative have been launched in Alberta, with the stores located directly adjacent to Circle K locations. Located in Calgary and Grande Prairie, the stores are said to be “the first of additional opportunities to co-locate cannabis retail stores in the future.” One location is to open this week, while the other is to open next week.

The thought process behind the co-locating of retail locations is that in theory the convenience stores are high-traffic locations. Fire & Flower will as a result look to benefit from this high visibility, with the theory being that it will drive further sales due to the convenience of the location. The facilities are separate from the adjacent Circle K locations as per current regulations.

Fire & Flower Holdings last traded at $0.75 on the TSX.


Information for this briefing was found via Sedar and Fire and Flower Holdings. The author has no securities or affiliations related to this organization. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

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