Monday, August 4, 2025

Latest

Is Elon Musk Quietly Shutting Down X’s Ad Revenue Sharing?

A growing number of creators on Elon Musk’s X are reporting that the platform is demonetizing them by pausing their eligibility for ad revenue sharing.

Diligent Denizen posted that Rawsalerts, the breaking news account with over 800,000 followers, has had its ad revenue sharing eligibility paused for the past two to three weeks with no proper feedback from the platform. The user also pointed out that “MANY other creators,” big and small alike are having the same issue.

According to meme account Majestic Memes who replied to Diligent Denizen’s post, he received a notice that his ad revenue sharing was paused without being provided a clear reason, just the general “violated monetization terms of service” claim.

Affected users claim that attempts to get clarity from X have been futile, leading to the speculation that this is just a way for Musk to get out of the ad revenue sharing model (at least for some users, but not for MrBeast, definitely) that was rolled out in July when X was trying to get creators back on the platform.

The model has had many issues concerning computations and metrics, but the biggest issue may be X’s capacity to share ad revenue at the moment. 

Many of its advertisers also walked away after a series of events in Novemeber that started when watchdog Media Matters reported that advertiser content from major brands like IBM, Apple, and Disney ran alongside pro-Nazi content, then peaked when Musk appeared to support and promote a popular antisemitic theory, and ended with Musk telling advertisers to go f*ck themselves.

Incidentally, the company announced that the platform will soon allow advertisers to run ads “against a curated list of premium content creators via Creator Targeting.”

“This means giving advertisers more control to be able to use the self-serve X Ads Manager to run ads against the content of their chosen creator(s),” they wrote in a blog post.


Information for this story was found via the sources and companies mentioned. The author has no securities or affiliations related to the organizations discussed. Not a recommendation to buy or sell. Always do additional research and consult a professional before purchasing a security. The author holds no licenses.

Video Articles

San Dimas: First Majestic Silver’s Sleeper Asset

New Gold Q2 Earnings: Record Free Cash Flow

STLLR Gold: The Tower Gold PEA

Recommended

Tsunami Warnings Spread As Largest Quake Since 2011 Hits Russia

Northern Superior Intersects 1.75 g/t Gold Over 65.0 Metres At Philibert

Related News

Danish Pension Funds Divest $103.8 Million in Tesla Over Labor Dispute

In a growing protest against Tesla‘s (Nasdaq: TSLA) uncompromising stance on labor cooperation in Sweden,...

Friday, December 8, 2023, 02:17:00 PM

X Sees Over 50% Drop in US Revenue

It’s been almost two years since Elon Musk bought X, formerly Twitter, for $44 billion...

Monday, July 29, 2024, 12:44:00 PM

Elon Musk Plays Twitter God, Plans To Reactivate Banned Accounts

Elon Musk intends to reinstate nearly all previously suspended Twitter accounts. In a poll where...

Friday, November 25, 2022, 04:03:00 PM

Elon Musk Wants to Create New AI Start-Up to Compete With OpenAI

Elon Musk is reportedly developing plans to launch a new artificial intelligence start-up to compete...

Saturday, April 15, 2023, 01:34:00 PM

Pierre Poilievre Calls on Elon Musk to Label CBC as ‘Government-Funded Media’

Conservative Party leader Pierre Poilievre is calling on Twitter CEO Elon Musk to slap a...

Wednesday, April 12, 2023, 03:29:00 PM